{"id":28717,"date":"2025-03-27T15:54:27","date_gmt":"2025-03-27T14:54:27","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=28717"},"modified":"2025-03-27T15:55:52","modified_gmt":"2025-03-27T14:55:52","slug":"rastreabilidade-e-inovacao-sao-destaques-da-basf-na-segunda-edicao-da-fruit-attraction-sao-paulo","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/rastreabilidade-e-inovacao-sao-destaques-da-basf-na-segunda-edicao-da-fruit-attraction-sao-paulo\/","title":{"rendered":"Rastreabilidade e inova\u00e7\u00e3o s\u00e3o destaques da Basf na segunda edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo"},"content":{"rendered":"

Com baixa quantidade de sementes, melancias Pingo Doce, nas variedades de polpa amarela e vermelha, s\u00e3o alguns dos atrativos da empresa no evento <\/em><\/p>\n

O Brasil \u00e9 o terceiro maior produtor de frutas do mundo, tendo o setor de hortifruti como respons\u00e1vel por 16% da m\u00e3o de obra do agroneg\u00f3cio, segundo a Abrafrutas (Associa\u00e7\u00e3o Brasileira dos Produtores Exportadores de Frutas e Derivados). Pelo segundo ano consecutivo, S\u00e3o Paulo receber\u00e1 a Fruit Attraction, evento internacional que re\u00fane a cadeia produtiva de frutas e hortali\u00e7as. A edi\u00e7\u00e3o de 2025 acontece entre os dias 25 e 27 de mar\u00e7o, na capital paulista.<\/p>\n

Diversos elos da cadeia de hortifruti estar\u00e3o presentes no evento, como agricultores, comercializadores e empresas de insumos e sementes, como a BASF, que \u00e9 l\u00edder em produtos de prote\u00e7\u00e3o de cultivos para HF e compartilhar\u00e1 iniciativas em rastreabilidade da produ\u00e7\u00e3o agr\u00edcola e inova\u00e7\u00f5es na Fruit Attraction.<\/p>\n

Um dos destaques da empresa s\u00e3o as a melancias Pingo Doce, que se tornaram um grande caso de sucesso do mercado brasileiro, inspirado em um modelo de neg\u00f3cio desenvolvido na Espanha. Dispon\u00edvel nas vers\u00f5es de polpa vermelha a amarela, a fruta se destaca pela baixa quantidade de sementes, alto teor de do\u00e7ura e tamanho compacto – cerca de sete quilos a menos que as variedades comuns.<\/p>\n

Com a produ\u00e7\u00e3o concentrada nos estados de Goi\u00e1s, Bahia, Pernambuco e Rio Grande do Sul, s\u00e3o produzidas 30 mil toneladas destas melancias por ano. A marca de sementes de frutas e hortali\u00e7as Nunhems\u00ae gerencia toda a cadeia produtiva da Pingo Doce tradicional e amarelinha, incluindo log\u00edstica, armazenamento e comercializa\u00e7\u00e3o. Al\u00e9m disso, todo o processo produtivo \u00e9 rastreado, permitindo que o consumidor conhe\u00e7a a origem do produto consumido.<\/p>\n

No campo, a variedade exige um manejo mais sustent\u00e1vel, com ambientes favor\u00e1veis para a poliniza\u00e7\u00e3o por abelhas e um sistema de irriga\u00e7\u00e3o por gotejamento, que reduz o consumo de \u00e1gua em at\u00e9 30%. Com esses diferenciais, a Pingo Doce tem ganhado cada vez mais espa\u00e7o nos supermercados de todo o Brasil.<\/p>\n

\u201cNos orgulhamos em dizer que a Pingo Doce est\u00e1 transformando o consumo de melancias no Brasil ao oferecer mais praticidade, sabor e qualidade ao consumidor, al\u00e9m de gerar benef\u00edcios para toda a cadeia produtiva com um modelo sustent\u00e1vel e rastre\u00e1vel\u201d, afirma Thiago Fonseca, gerente de Clientes e Consumidores de Nunhems\u00ae, marca de sementes e hortali\u00e7as da BASF Solu\u00e7\u00f5es para Agricultura.<\/p>\n

:: Controle de pragas e doen\u00e7as no campo<\/strong><\/p>\n

Atenta \u00e0s necessidades do agricultor, a BASF apresentar\u00e1 seu portf\u00f3lio completo de prote\u00e7\u00e3o de cultivos para frutas e hortali\u00e7as. \u00c9 o caso de Mibelya\u00ae e Melyra\u00ae, fungicidas formulados a partir da nova mol\u00e9cula Revysol\u00ae para o controle preventivo de doen\u00e7as da ma\u00e7\u00e3, batata, tomate e citros. Ambos atuam nas diferentes fases dos fungos e podem ser utilizados em programas de manejo de resist\u00eancia.<\/p>\n

J\u00e1 o Vinquo\u00ae \u00e9 uma solu\u00e7\u00e3o inovadora voltada para o controle de insetos sugadores, como a mosca-branca (Bemisia spp), listada entre as 83 pragas de maior risco fitossanit\u00e1rio para o Brasil, segundo o Minist\u00e9rio da Agricultura e Pecu\u00e1ria (Mapa).<\/p>\n

O inseticida se diferencia por seu modo de a\u00e7\u00e3o que paralisa a alimenta\u00e7\u00e3o do inseto em poucos minutos, impedindo a transmiss\u00e3o de viroses na cultura do tomate. Per\u00edodos de altas temperaturas e baixa umidade, por exemplo, criam um ambiente prop\u00edcio para o aumento da popula\u00e7\u00e3o dos insetos sugadores, o que pode causar perdas de at\u00e9 100% de produtividade nas lavouras.<\/p>\n

\u201cNosso compromisso \u00e9 apoiar os agricultores com solu\u00e7\u00f5es inovadoras que protejam as lavouras e garantam produtividade, sem abrir m\u00e3o da sustentabilidade no campo. Anualmente, investimos mais de 900 milh\u00f5es de euros em pesquisa para oferecer tecnologias que contribuam para a qualidade e a seguran\u00e7a dos alimentos que chegam \u00e0 mesa do consumidor\u201d, comenta Katty Corrente, l\u00edder de Marketing de Hortifruti, Cana e Caf\u00e9 da BASF Solu\u00e7\u00f5es para Agricultura.<\/p>\n","protected":false},"excerpt":{"rendered":"

Com baixa quantidade de sementes, melancias Pingo Doce, nas variedades de polpa amarela e vermelha, s\u00e3o alguns dos atrativos da empresa no evento O Brasil \u00e9 o terceiro maior produtor de frutas do mundo, tendo o setor de hortifruti como respons\u00e1vel por 16% da m\u00e3o de obra do agroneg\u00f3cio, segundo a Abrafrutas (Associa\u00e7\u00e3o Brasileira dos…<\/p>\n","protected":false},"author":3,"featured_media":28718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-28717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-pt"],"yoast_head":"\nRastreabilidade e inova\u00e7\u00e3o s\u00e3o destaques da Basf na segunda edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/rastreabilidade-e-inovacao-sao-destaques-da-basf-na-segunda-edicao-da-fruit-attraction-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rastreabilidade e inova\u00e7\u00e3o s\u00e3o destaques da Basf na segunda edi\u00e7\u00e3o da Fruit Attraction S\u00e3o Paulo - 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