{"id":28702,"date":"2025-03-26T20:56:37","date_gmt":"2025-03-26T19:56:37","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=28702"},"modified":"2025-03-26T20:59:18","modified_gmt":"2025-03-26T19:59:18","slug":"fruticultura-brasileira-pode-ir-muito-alem-do-embarque-de-us-1-bilhao-diz-especialista","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultura-brasileira-pode-ir-muito-alem-do-embarque-de-us-1-bilhao-diz-especialista\/","title":{"rendered":"Fruticultura brasileira pode ir muito al\u00e9m do embarque de US$ 1 bilh\u00e3o, diz especialista"},"content":{"rendered":"

N\u00e3o h\u00e1 raz\u00e3o alguma para o setor de frutas ficar somente nesta cifra de um universo de embarques do agro, que j\u00e1 supera US$ 160 bilh\u00f5es, afirma Marcos Jank, do Agro Insper Global`<\/em><\/p>\n

A fruticultura brasileira tem enorme potencial para ir bem al\u00e9m da modesta exporta\u00e7\u00e3o de apenas US$ 1 bilh\u00e3o em 2024, disse o professor Marcos Jank, coordenador do n\u00facleo Insper Agro Global, da institui\u00e7\u00e3o de ensino, em palestra na Fruit Attraction S\u00e3o Paulo 2025 – https:\/\/www.ifema.es\/fruit-attraction-sao-paulo -, que acontece at\u00e9 esta quinta-feira (27), no SP Expo, na capital paulista. \u00abN\u00e3o h\u00e1 raz\u00e3o alguma para o setor de frutas ficar somente nesta cifra de um universo de embarques do agro, que j\u00e1 supera US$ 160 bilh\u00f5es por ano\u00bb, pontuou.<\/p>\n

Segundo Jank, a agenda do governo Trump [Estados Unidos] em endere\u00e7ar uma guerra comercial tarif\u00e1ria com diversos pa\u00edses, em particular a China, mostra que o com\u00e9rcio internacional, o que inclui o agr\u00edcola, caminha para um cen\u00e1rio muito mais ancorado em crit\u00e9rios geopol\u00edticos do que de negocia\u00e7\u00f5es baseadas em fundamentos de mercados. \u00abMas, de alguma forma, neste momento, este cen\u00e1rio pode ser favor\u00e1vel para a fruticultura do Brasil, por exemplo, a partir de barreiras impostas pela Casa Branca ao M\u00e9xico. Anualmente, os EUA importam cerca de US$ 45 bi em frutas e verduras.\u00bb<\/p>\n

De acordo com o especialista, a fruticultura brasileira pode e deve expandir-se para outros mercados, al\u00e9m de EUA e principalmente da Europa, buscando tamb\u00e9m oportunidades na \u00c1sia e Oriente M\u00e9dio – assim como fizeram outras cadeias produtivas do agro nacional. \u00abO setor de frutas pode aprender com outros segmentos, como o de gr\u00e3os, caf\u00e9, carnes, algod\u00e3o, entre outros.\u00bb<\/p>\n

Ademais, de acordo com Jank, al\u00e9m do desafio da abertura de mercados, que esbarra em desconhecimento internacional em rela\u00e7\u00e3o \u00e0s frutas do Brasil, bem como em medidas protecionistas, a quest\u00e3o log\u00edstica tamb\u00e9m \u00e9 um gargalo, j\u00e1 que as frutas s\u00e3o itens perec\u00edveis. Neste sentido, concluiu, deve-se buscar viabilizar a amplia\u00e7\u00e3o de rotas a\u00e9reas, por exemplo, e a ado\u00e7\u00e3o de tecnologias que deem mais tempo de prateleira aos produtos.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o h\u00e1 raz\u00e3o alguma para o setor de frutas ficar somente nesta cifra de um universo de embarques do agro, que j\u00e1 supera US$ 160 bilh\u00f5es, afirma Marcos Jank, do Agro Insper Global` A fruticultura brasileira tem enorme potencial para ir bem al\u00e9m da modesta exporta\u00e7\u00e3o de apenas US$ 1 bilh\u00e3o em 2024, disse o…<\/p>\n","protected":false},"author":3,"featured_media":28703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-28702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-pt"],"yoast_head":"\nFruticultura brasileira pode ir muito al\u00e9m do embarque de US$ 1 bilh\u00e3o, diz especialista - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruticultura-brasileira-pode-ir-muito-alem-do-embarque-de-us-1-bilhao-diz-especialista\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruticultura brasileira pode ir muito al\u00e9m do embarque de US$ 1 bilh\u00e3o, diz especialista - 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