{"id":28292,"date":"2025-03-18T20:16:15","date_gmt":"2025-03-18T19:16:15","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?p=28292"},"modified":"2025-03-18T20:16:15","modified_gmt":"2025-03-18T19:16:15","slug":"fruit-attraction-sao-paulo-ira-discutir-desafios-e-oportunidades-para-expansao-da-fruticultura-brasileira-no-comercio-internacional","status":"publish","type":"post","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/noticias\/fruit-attraction-sao-paulo-ira-discutir-desafios-e-oportunidades-para-expansao-da-fruticultura-brasileira-no-comercio-internacional\/","title":{"rendered":"Fruit Attraction S\u00e3o Paulo ir\u00e1 discutir desafios e oportunidades para expans\u00e3o da fruticultura brasileira no com\u00e9rcio internacional"},"content":{"rendered":"<p><em>Feira acontece de 25 a 27 de mar\u00e7o, no S\u00e3o Paulo Expo, na capital paulista <\/em><\/p>\n<p><strong>O<\/strong>s desafios e oportunidades para expans\u00e3o da fruticultura brasileira no com\u00e9rcio internacional diante de uma agenda global mais protecionista ser\u00e3o debatidos no Fruit F\u00f3rum, congresso de conte\u00fado da Fruit Attraction S\u00e3o Paulo &#8211; <a href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\">https:\/\/www.ifema.es\/fruit-attraction-sao-paulo<\/a> -, que acontece de 25 a 27 de mar\u00e7o, no S\u00e3o Paulo Expo, na capital paulista.<\/p>\n<p>Al\u00e9m da mostra de produtos, tecnologia e servi\u00e7os, a Fruit Attraction S\u00e3o Paulo tamb\u00e9m ser\u00e1 palco do Fruit F\u00f3rum, espa\u00e7o de debates e apresenta\u00e7\u00f5es que reunir\u00e1 pesquisadores, empres\u00e1rios, especialistas para discuss\u00e3o de temas relacionados \u00e0 inova\u00e7\u00e3o e mercados potenciais no segmento hortifrut\u00edcola, que nesta edi\u00e7\u00e3o conta com a participa\u00e7\u00e3o do coordenador do Insper Agro Global, Marcos Jank, um dos maiores especialistas do agroneg\u00f3cio brasileiro.<\/p>\n<p>\u201cAs medidas do governo Trump endere\u00e7am um quadro para o com\u00e9rcio internacional &#8211; inclusive o agr\u00edcola &#8211; mais ancorado em decis\u00f5es geopol\u00edticas do que de negocia\u00e7\u00f5es baseadas em fundamentos de mercados\u201d, destaca Jank.<\/p>\n<p>O vice-presidente da Associa\u00e7\u00e3o Brasileira dos Produtores e Exportadores de Frutas e Derivados (Abrafrutas), Waldyr Promicia, complementa: \u201ca fruticultura brasileira tem oferta, diversidade, sanidade, qualidade e sustentabilidade, e poder\u00edamos exportar muito mais, j\u00e1 que temos potencial para dobrar, triplicar, nossa produ\u00e7\u00e3o, assegurando de modo satisfat\u00f3rio o abastecimento interno e gerando excedentes export\u00e1veis. Mas, h\u00e1 o desafio da abertura de novos mercados, o protecionismo comercial\u201d.Promicia enxerga o acordo Mercosul-UE de maneira positiva para as exporta\u00e7\u00f5es brasileiras de frutas. \u201cNossa fruticultura cumpre todos os requisitos de boas pr\u00e1ticas que os europeus estabelecem, estamos bem posicionados do ponto de vista de compromissos socioambientais, com a ado\u00e7\u00e3o de certifica\u00e7\u00f5es conceituadas.\u201d Segundo o dirigente, as frutas brasileiras ainda enfrentam tarifas que variam entre 4% e 14% para ingressar no mercado europeu. \u201cCom o novo tratado, essas taxas ser\u00e3o parcialmente ou totalmente eliminadas.\u201d<\/p>\n<p>De acordo com o CEO da Fiera Milano Brasil, uma das co-realizadoras do evento ao lado da Institui\u00e7\u00e3o de Feiras de Madrid (Ifema), Maur\u00edcio Duval Macedo, a Fruit Attraction S\u00e3o Paulo avan\u00e7a para se consolidar como principal evento do segmento de frutas e hortali\u00e7as do hemisf\u00e9rio sul. \u00abTeremos a participa\u00e7\u00e3o de 400 marcas expositoras, nacionais e internacionais de mais de 18 pa\u00edses; p\u00fablico visitante aguardado entre 15 a 20 mil pessoas; rodadas de neg\u00f3cios, promovidas com apoio da Apex e Sebrae; \u00e1rea total de exposi\u00e7\u00e3o saltando de um para dois pavilh\u00f5es e estimativa de R$ 1 bilh\u00e3o em vendas\u201d, ressalta o executivo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feira acontece de 25 a 27 de mar\u00e7o, no S\u00e3o Paulo Expo, na capital paulista Os desafios e oportunidades para expans\u00e3o da fruticultura brasileira no com\u00e9rcio internacional diante de uma agenda global mais protecionista ser\u00e3o debatidos no Fruit F\u00f3rum, congresso de conte\u00fado da Fruit Attraction S\u00e3o Paulo &#8211; https:\/\/www.ifema.es\/fruit-attraction-sao-paulo -, que acontece de 25 a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-28292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruit Attraction S\u00e3o Paulo ir\u00e1 discutir desafios e oportunidades para expans\u00e3o da fruticultura brasileira no com\u00e9rcio internacional - Fruit Attraction Sao Paulo | IFEMA MADRID INTERNACIONAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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