{"id":556,"date":"2024-01-23T19:25:10","date_gmt":"2024-01-23T18:25:10","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?page_id=556"},"modified":"2026-10-20T19:18:12","modified_gmt":"2026-10-20T17:18:12","slug":"why-visit","status":"publish","type":"page","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/why-visit\/","title":{"rendered":"Why Visit"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>Why\u00a0Visit<\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Fruit Attraction S\u00e3o Paulo<\/strong> is the ideal place to see the latest launches from the national and international fruit and vegetable industry.<\/p>\n<p>For three days, major brands in the sector will bring news and trends to an extremely select audience, eager for information, networking, knowledge and business.<\/p>\n<p>This is your chance to get to know and try out products and services at the event that is a world reference for the sector.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-html\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/B_8XAn-mGF0?si=ZFoCvBRKNFaasqFO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><h2 class=\"w-itext us_custom_b76ee3ef type_fadeIn align_center\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>BECOME\u00a0AN\u00a0EXHIBITOR\u00a0AT\u00a0FRUIT\u00a0ATTRACTION\u00a0S\u00c3O\u00a0PAULO<\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small \" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/en\/contact\/\" ><button type=\"button\" id=\"ubtn-1146\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-fade-bg  ulta-pulse-grow  ubtn-center   tooltip-6adb95022460a\"  data-hover=\"#04652e\" data-border-color=\"\" data-bg=\"#222222\" data-hover-bg=\"#ffffff\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-1146'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-weight:normal;border:none;background: #222222;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >CLICK HERE<\/span><\/button><\/a><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"ex-full\" data-bg-color=\"#f2f2f2\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"6.9.0\"  data-is_old_vc=\"\"  data-theme-support=\"\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>Fruit\u00a0Attraction\u00a0Sao\u00a0Paulo\u00a0sectors<\/h2><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"m1f7\"><button aria-controls=\"content-m1f7\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Fresh Produce<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-m1f7\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Fresh Produce<\/h4>\n<ul>\n<li>Fresh fruits<\/li>\n<li>Fresh vegetables<\/li>\n<li>Aromatic herbs and spices<\/li>\n<li>Ranges IV and V<\/li>\n<li>Nuts<\/li>\n<li>Transformed produce (frozen, preserved, concentrated, dehydrated goods etc.)<\/li>\n<li>Organisations and associations<\/li>\n<li>Nurseries<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-2-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-2-1024x682.jpeg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-2-300x200.jpeg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-2-240x160.jpeg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-2.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ide3\"><button aria-controls=\"content-ide3\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Auxilliary Industry <\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-ide3\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Auxilliary Industry<\/h4>\n<ul>\n<li>Fertilizers, agronutrients, phytosanitary products<\/li>\n<li>Transport and logistics<\/li>\n<li>Packaging and labeling<\/li>\n<li>Point of sale<\/li>\n<li>Services (consultancy, certification companies, financial institutions, ETT&#8217;s, training, etc.)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-2-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-2-1024x682.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-2-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-2-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"xd1d\"><button aria-controls=\"content-xd1d\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Technology<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-xd1d\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Technology<\/h4>\n<ul>\n<li>Transformation solutions.<\/li>\n<li>Sustainability.<\/li>\n<li>Automation.<\/li>\n<li>Robotisation.<\/li>\n<li>IOT.<\/li>\n<li>Biotechnology applied to agrobiology\/vegetable biotechnology.<\/li>\n<li>Bioinputs, biological control, genetic improvement tools, biofactory plants, obtaining compounds, development of molecular biology\/synthetic biology tools, molecular farming, etc&#8230;<\/li>\n<li>Digitalisation<\/li>\n<li>Innovation agents (research centres, promotion\/financing agencies, etc.).<\/li>\n<li>promotion\/financing agencies&#8230;).<\/li>\n<li>Startups<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-2-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-2-1024x684.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-2-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-2-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"cce3\"><button aria-controls=\"content-cce3\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Fresh Food Logistics<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-cce3\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Fresh Food Logistics<\/h4>\n<ul>\n<li>Climate control solutions and preservation and storage facilities.<\/li>\n<li>Climate controlled, isothermal and refrigerated containers.<\/li>\n<li>Fresh food processing, handling and packaging systems.<\/li>\n<li>Services &amp; logistics operators with cold supply chain for the food industry.<\/li>\n<li>Temperature control systems<\/li>\n<li>Refrigerated transport and cold chain equipment (Land, sea, and air.<\/li>\n<li>Short and long haul).<\/li>\n<li>Cold technologies &amp; automation.<\/li>\n<li>Quality control equipment and systems.<\/li>\n<li>Cold and chilled facilities and temperature control equipment for retail.<\/li>\n<li>Transport solutions for food-delivery and food e-commerce.<\/li>\n<li>Other related services.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-2-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-2-1024x682.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-2-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-2-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/07\/25032026_11H_FRUITATTRACTION_INDY3008-1-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/07\/25032026_11H_FRUITATTRACTION_INDY3008-1-1024x682.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/07\/25032026_11H_FRUITATTRACTION_INDY3008-1-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/07\/25032026_11H_FRUITATTRACTION_INDY3008-1-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/07\/25032026_11H_FRUITATTRACTION_INDY3008-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>BRAZIL, the\u00a0best\u00a0market\u00a0to\u00a0expand\u00a0your\u00a0business<\/h3><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-8847\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-globe\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8847 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">The largest market in Latin America, with more than 212 million people;<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-2548\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-signal\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-2548 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">The largest producer in the region and the third largest in the world, with more than 40 million tons produced annually;<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-8809\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-dollar usd\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8809 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\n<div id=\"list-icon-wrap-2034\" class=\"uavc-list-content\">Agriculture in general accounts for\u00a025%\u00a0of Brazil&#8217;s GDP;<\/div>\n<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-4617\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4617 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">LATAM leader in the production of oranges, bananas, grapes, apples, citrus fruits, pineapple and corn.<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Why\u00a0VisitFruit Attraction S\u00e3o Paulo is the ideal place to see the latest launches from the national and international fruit and vegetable industry. For three days, major brands in the sector will bring news and trends to an extremely select audience, eager for information, networking, knowledge and business. 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