{"id":555,"date":"2024-01-23T19:36:05","date_gmt":"2024-01-23T18:36:05","guid":{"rendered":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/?page_id=555"},"modified":"2026-03-31T15:29:47","modified_gmt":"2026-03-31T13:29:47","slug":"por-que-visitar","status":"publish","type":"page","link":"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/es\/por-que-visitar\/","title":{"rendered":"\u00bfPor qu\u00e9 Visitar?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>\u00bfPor\u00a0qu\u00e9\u00a0Visitar?<\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Fruit Attraction S\u00e3o Paulo<\/strong> es el lugar ideal para ver los \u00faltimos lanzamientos de la industria hortofrut\u00edcola nacional e internacional.<\/p>\n<p>Durante 3 d\u00edas, grandes marcas del sector acercar\u00e1n novedades y tendencias a un p\u00fablico extremadamente selecto, \u00e1vido de informaci\u00f3n, networking, conocimiento y negocios.<\/p>\n<p>Esta es su oportunidad de conocer y probar productos y servicios en el evento de referencia mundial para el sector.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-html\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/whpZDa0KQR8?si=HdhZnHP89UZERqIr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_5-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><h2 class=\"w-itext us_custom_b76ee3ef type_fadeIn align_center\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>CONVI\u00c9RTETE\u00a0EN\u00a0EXPOSITOR\u00a0DE\u00a0FRUIT\u00a0ATTRACTION\u00a0S\u00c3O\u00a0PAULO<\/h2><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small \" href=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/es\/27644-2\/\" ><button type=\"button\" id=\"ubtn-3977\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-fade-bg  ulta-pulse-grow  ubtn-center   tooltip-69dc4a7c24815\"  data-hover=\"#04652e\" data-border-color=\"\" data-bg=\"#222222\" data-hover-bg=\"#ffffff\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-3977'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-weight:normal;border:none;background: #222222;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >HAGA CLIC AQU\u00cd<\/span><\/button><\/a><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"ex-full\" data-bg-color=\"#f2f2f2\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"6.9.0\"  data-is_old_vc=\"\"  data-theme-support=\"\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>Sectores\u00a0de\u00a0Fruit\u00a0Attraction\u00a0Sao\u00a0Paulo<\/h2><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"v846\"><button aria-controls=\"content-v846\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Fresh Produce<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-v846\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Fresh Produce<\/h4>\n<ul>\n<li>Frutas y Hortalizas frescas<\/li>\n<li>Hierbas arom\u00e1ticas y especias<\/li>\n<li>IV y V gama<\/li>\n<li>Nuts Hub<\/li>\n<li>Ecorganic Market<\/li>\n<li>Transformados (congelados, conservas, concentrados\u2026)<\/li>\n<li>Organismos y Asociaciones Viveros<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-1-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-1-1024x682.jpeg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-1-300x200.jpeg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-1-240x160.jpeg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_INDY2142.jpg-1.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ne46\"><button aria-controls=\"content-ne46\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Industria Auxiliar<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-ne46\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Industria Auxiliar<\/h4>\n<ul>\n<li>Semillas<\/li>\n<li>Fertilizantes, Agronutrientes y Fitosanitarios<\/li>\n<li>Pre-cosecha<\/li>\n<li>Transporte y Log\u00edstica<\/li>\n<li>Packaging y etiquetado<\/li>\n<li>Post-cosecha<\/li>\n<li>Ecorganic Market<\/li>\n<li>Punto de venta<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-1-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-1-1024x682.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-1-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-1-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_16H_FRUITATTRACTION_IMG_3107-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"vf4f\"><button aria-controls=\"content-vf4f\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Tecnolog\u00eda<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-vf4f\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Tecnolog\u00eda<\/h4>\n<ul>\n<li>Smart Agro (apps, IOT, big data, AI, ERPs, tracking, monitorizaci\u00f3n, automatizaci\u00f3n, predicci\u00f3n, digitalizaci\u00f3n\u2026)<\/li>\n<li>Agricultura 4.0<\/li>\n<li>Software y dispositivos aplicados al sector<\/li>\n<li>Tecnolog\u00edas y automatizaci\u00f3n para la cadena de fr\u00edo<\/li>\n<li>Biotecnolog\u00eda aplicada a la agrobiolog\u00eda\/biotecnolog\u00eda vegetal<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-1-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-1-1024x684.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-1-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-1-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/24032026_12H_FRUITATTRACTION_DC5_4490-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"k0a5\"><button aria-controls=\"content-k0a5\" class=\"w-tabs-section-header\"><div class=\"w-tabs-section-title\"><strong>Fresh Food Logistics<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div class=\"w-tabs-section-content\" id=\"content-k0a5\" aria-expanded=\"false\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Fresh Food Logistics<\/h4>\n<ul>\n<li>Almacenamiento en origen<\/li>\n<li>Log\u00edstica y transporte<\/li>\n<li>Soluciones de fr\u00edo para retail<\/li>\n<li>\u00daltima milla<\/li>\n<li>E-commerce<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-1-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-1-1024x682.jpg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-1-300x200.jpg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-1-240x160.jpg 240w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2026\/03\/25032026_15H_FRUITATTRACTION_IMG_3702-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/02\/1540543152111-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/02\/1540543152111-1024x683.jpeg 1024w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/02\/1540543152111-300x200.jpeg 300w, https:\/\/www.ifema.es\/fruit-attraction-sao-paulo\/wp-content\/uploads\/2024\/02\/1540543152111.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-itext type_fadeIn align_left\" onclick='return {&quot;duration&quot;:300,&quot;delay&quot;:5000,&quot;disablePartAnimation&quot;:false,&quot;html_nbsp_char&quot;:true}'>BRASIL, el\u00a0mejor\u00a0mercado\u00a0para\u00a0expandir\u00a0su\u00a0negocio<\/h3><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-7933\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-globe\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-7933 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">El mayor mercado de Am\u00e9rica Latina, con m\u00e1s de 212 millones de personas;<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-1074\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-signal\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1074 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">El mayor productor de la regi\u00f3n y el tercero del mundo, con m\u00e1s de 40 millones de toneladas producidas anualmente;<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-9303\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-dollar usd\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9303 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">La agricultura en general representa el 25% del PIB de Brasil;<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><div class=\"aio-icon-component    style_2\"><div id=\"Info-box-wrap-4538\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:rgba(160,214,122,0.49);font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4538 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">L\u00edder en LATAM en la producci\u00f3n de naranjas, pl\u00e1tanos, uvas, manzanas, c\u00edtricos, pi\u00f1a y ma\u00edz.<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"\u00bfPor\u00a0qu\u00e9\u00a0Visitar?Fruit Attraction S\u00e3o Paulo es el lugar ideal para ver los \u00faltimos lanzamientos de la industria hortofrut\u00edcola nacional e internacional. Durante 3 d\u00edas, grandes marcas del sector acercar\u00e1n novedades y tendencias a un p\u00fablico extremadamente selecto, \u00e1vido de informaci\u00f3n, networking, conocimiento y negocios. 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