The Fruits of Brazil project aims to further expand exports by 2025.
The Fruits of Brazil project aims to further expand exports by 2025.
This sector-specific initiative is being developed in partnership between Abrafrutas and ApexBrasil.
THE The year 2025 promises to be significant for the Frutas do Brasil project, an initiative of the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Focused on expanding Brazilian fruit exports, the project foresees a series of strategic actions to consolidate its presence in the international market.
“We will participate in four major international trade fairs: Fruit Logistica in Berlin, Fruit Attraction in São Paulo and Madrid, and Asia Fruit Logistica in Hong Kong, China. In addition, we will organize the Frutas do Brasil Festival, in collaboration with digital influencers and with the support of the Brazilian Embassies in Europe and Asia,” says Jorge de Souza, technical manager of Abrafrutas.
According to the director, the events in which the Frutas do Brasil Festival project participates have proven to be an efficient tool for promoting the flavors, diversity, and quality of Brazilian fruits in target markets. "The involvement of digital influencers and the partnership with embassies reinforce the project's visibility and help to attract new audiences."
With these actions, the goal is to increase the volume of exports and expand the customer base, strengthening Brazil's competitiveness in the global fruit market. Recent openings to new markets, such as grape exports to China and avocados to Chile, demonstrate the potential for expansion, but also require constant improvements in quality, logistics, and bilateral negotiations.
The outlook for 2025 reflects the commitment of Abrafrutas and ApexBrasil to position Brazilian fruits as a benchmark for quality and innovation, contributing to the economic and sustainable growth of the sector.
In addition to boosting traditional exports, Abrafrutas plans to continue investing in innovation and sustainability, promoting actions that highlight the quality and responsibility linked to ESG (Environmental, Social and Governance) issues of Brazilian products. The goal is not only to maintain growth in traditional markets, such as Europe and the United States, but also to consolidate new markets in Asia and Africa.
“Brazilian fruit farming is experiencing a period of expansion, and the increase in exports in 2024 proves the hard work of our producers and Brazil's ability to meet international demands. We are confident that 2025 will be a year with more opportunities and advances for the sector,” says Guilherme Coelho, president of Abrafrutas.
