Where fruits and vegetables meet the future: Fruit Attraction São Paulo 2026
Where fruits and vegetables meet the future: Fruit Attraction São Paulo 2026
Following the success of the last edition, Fruit Attraction São Paulo is preparing for its third edition, which will take place from March 24th to 26th, 2026, at São Paulo Expo.
Organized by IFEMA MADRID and Fiera Milano Brasil, the fair has become a strategic tool to boost fruit and vegetable businesses in the region.
With a focus on value creation, internationalization, and innovation, the fair will once again bring together producers, exporters, buyers, distributors, institutions, and specialized media from across the entire value chain.
The previous edition, held in March 2025, recorded record numbers, reflecting the growing importance of the fair:
- 400 exhibiting companies
- Over 16,300 professional visitors from more than 50 countries.
- 15,000 m² of exhibition space, representing a growth of 66% compared to the previous year.
Fruit Attraction São Paulo achieved high levels of satisfaction among participants. According to official data:
- 85% of professional visitors influence or decide on purchasing processes
- 94% of the exhibitors They stated that it met or exceeded their expectations.
- 92% of the exhibiting companies I would recommend participating in future editions.
- 92% of visitors They expressed their intention to return in 2026.
In this edition, the fair will once again feature different thematic areas:
- Fresh Produce Areawith a wide variety of fresh fruits and vegetables
- Auxiliary Industrial AreaThis represents the entire value chain of the sector, including seeds, fertilizers, transport and logistics, packaging and labeling, post-harvest, point of sale and related services.
- Innova&Tech AreaThis highlights the latest research and technologies applied to agriculture, such as automation, robotics, IoT, biotechnology, bio-inputs, and genetic improvement tools.
- Fresh Food Logistics Area: aimed at companies that offer refrigerated transport and logistics solutions for perishable products, ensuring the quality and safety of food from production to consumption.
Meanwhile, the Fruit Forum will once again occupy a central place in the fair's program, with an expanded schedule of technical content and conferences focused on the main challenges facing the sector.
From sustainability and logistics to technological innovation, product preservation, and efficient resource management.
Another highlight will be the Buyer Project, with high potential to generate business opportunities through strategic meetings with dozens of international buyers.
SOURCE: Radar Portal
