Fruit Attraction São Paulo will bring together renowned chefs to prepare dishes, drinks, and desserts using exotic and traditional fruits.
Fruit Attraction São Paulo will bring together renowned chefs to prepare dishes, drinks, and desserts using exotic and traditional fruits.
The Cooking Show by São Paulo Negócios is one of the attractions at the trade fair, which will be held in Brazil for the first time. It is projected to generate over $250 million in business transactions.
São Paulo, April 2024 – One of the world's leading international fruit and vegetable trade fairs, Fruit Attraction will have its first Brazilian edition this year. And it will feature a delicious attraction: the Cooking Show by São Paulo Negócios, sponsored by SP Negócios, in which renowned chefs will prepare dishes, drinks, and desserts with exotic and traditional fruits. There will be tastings for visitors, of course.
The chefs selected are:
- Ricardo Magalhães, creator of artistic and monumental cakes (April 16th, at 12pm)
- Néli Pereira, bartender and mixology consultation (April 16th, at 3pm)
- Guilherme Cardadeiro, from the NGO Chef Aprendiz (April 17th, at 12pm)
- Kascão Oliveira, consultant for classic and Brazilian cocktails (April 17th, at 3pm)
- Vinicius Rojo, from the Go Mama Sustainable Buffet (April 18th, at 12pm)
- Adriana Pinto, from A Bartenderia (April 18th, at 3pm)
“It is a pleasure to bring Fruit Attraction to Brazil through our partnership with IFEMA MADRID. It is a well-established brand in Europe and one of the world's leading fruit and vegetable events,” says Maurício Macedo, CEO of Fiera Milano Brasil. “With the Cooking Show, our goal is to combine the dynamism of the fair with Brazilian potential and its renowned creativity. It will certainly be a success.”
Fruit Attraction will take place between April 16th and 18th at São Paulo Expo. Its mission is to further boost the fruit export sector, which hit a record revenue in 2023, reaching US$1.2 billion, according to data from the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas).
The record revenue represents a growth of 26,73% and a higher volume of 6% compared to 2022. Given this positive scenario, organizers project that Brazilian companies will raise more than US$250 million (approximately R$1.24 billion at the current exchange rate) in deals, which should be finalized within 12 months.
Service:
Fruit Attraction São Paulo
Date: April 16th to 18th, 2024
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
Free transportation Free transportation will be available from 1 hour before to 1 hour after the fair opens, departing from the Santos-Imigrantes metro station (Line 3 – Green).
More information at this link.
About IFEMA MADRID
IFEMA MADRID is the leading trade fair operator in Spain and one of the most important in Europe. With over 500 events held annually, its calendar includes trade fairs, congresses, and professional events related to virtually every sector of the economy. Each year, more than 24,000 Spanish and foreign companies participate to generate business and establish commercial relationships, attracting approximately 4 million visitors. With an intense program that also includes major musical events, shows, exhibitions, and leisure events for the general public, the company has established itself as the second largest economic driver in the Madrid Region, with an impact on the local community of €5.104 billion. More information: https://www.ifema.es/
About Fiera Milano Brazil
Fiera Milano Brazil it is The Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress organizers, attracts approximately 30,000 exhibitors and over five million visitors each year.. In Brazil, the following are carried out seven Trade shows representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Ecoenergy Congress, Reatech, Tubotech and Wire Brazil. More information: www.fieramilanobrasil.com.br
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