Fruit Attraction São Paulo opens professional accreditation for its third edition.
Fruit Attraction São Paulo opens professional accreditation for its third edition.
São Paulo, November 28, 2025
Professional registration is now open for Fruit Attraction São Paulo 2026, the major gathering of the fruit and vegetable sector in the Southern Hemisphere, which will take place from March 24 to 26, 2026 at São Paulo Expo.
Following the success of the previous edition, which brought together more than 16,000 professionals, 400 exhibiting companies and participants from 63 countries, the fair returns with the aim of consolidating itself as the main meeting point for fruit and vegetable business in Latin America.
Organized by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo 2026 will bring together the entire value chain of the sector for three days: producers, exporters, importers, distributors, retailers, institutions and service companies.
In the next edition, the event will once again feature the International Buyers Program, which in 2025 facilitated more than 1,500 business meetings with 45 strategic buyers from various countries. Furthermore, in Fruit Forum There will be days of professional lectures and conferences on the most relevant topics in the sector, along with live demonstrations of... Cooking Show...led by chefs and experts who will value creativity and innovation in the use of fruits and vegetables. All of this will stimulate commercial exchange, innovation, and knowledge.
With over 212 million consumers and an agricultural industry that represents 251% of the national GDP, Brazil is consolidating its position as a key market in Latin America. The country produces more than 40 million tons of fruits and vegetables per year and is a regional leader in crops such as oranges, bananas, grapes, apples, citrus fruits, pineapples, and corn.
Registration is now available on the website. Those interested can purchase their ticket and start planning their participation in this unmissable event for the fruit and vegetable sector.
Free accreditation: https://easyexpo.com.br/v3/fruit/26/indvis
Service:
Fruit Attraction São Paulo
Dates: March 24-26, 2026
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
About IFEMA MADRID
IFEMA MADRID is the leading trade fair operator in Spain and one of the most important in Europe. With over 500 events held each year, its annual calendar includes trade fairs, congresses, and professional events related to virtually all sectors of the economy. Annually, more than 24,000 Spanish and foreign companies participate to generate business and establish commercial relationships, attracting approximately 4 million visitors. With an intense program that also includes major musical events, shows, exhibitions, and leisure events for the general public, the company has established itself as the second largest economic driver in the Madrid Region, with an impact on the local community of €5.104 billion. More information: https://www.ifema.es/
About Fiera Milano Brazil
Fiera Milano Brasil is the Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress organizers, attracting approximately 30,000 exhibitors and over five million visitors annually. In Brazil, seven trade fairs are held representing diverse economic sectors, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Ecoenergy Congress, Reatech, Tubotech, and wire Brasil. More information: www.fieramilanobrasil.com.br
Press information
Ronaldo Luiz
WithResult
(11) 97631-6227
