Fruit Attraction São Paulo will connect family farms with international buyers.
Fruit Attraction São Paulo will connect family farms with international buyers.
The fair, which takes place from March 25th to 27th at São Paulo Expo in the city of São Paulo, will be a great opportunity for small fruit and vegetable producers to establish direct contact with the end consumer.
The Fruit Attraction São Paulo – https://www.ifema.es/fruit-attraction-sao-paulo The event, which takes place from March 25th to 27th at São Paulo Expo in the city of São Paulo, will once again be a great showcase for family farmers to exhibit their fruit and vegetable production, establishing direct contact with national and international buyers from more than 48 countries.
“The main Brazilian states will be present and, through their respective agriculture secretariats, they are bringing groups of producers who will have the opportunity to negotiate directly with potential clients, either at the stands or in the various business rounds that will take place during the event,” highlights Maurício Duval Macedo, CEO of Fiera Milano Brasil, one of the co-organizers of the event alongside the Madrid Trade Fair Institution (Ifema).
“We want to give visibility to the diversity, quality, and sustainability of Brazilian fruit farming to the world and reaffirm Fruit Attraction São Paulo as a global platform for the national product.” Among the states already confirmed are Bahia, Ceará, the Federal District, Espírito Santo, Pernambuco, and Rio Grande do Norte.
In its 2nd edition, Fruit Attraction São Paulo is moving forward to consolidate itself as the main event in the fruit and vegetable segment in the southern hemisphere. “We will have the participation of 400 exhibiting brands, both national and international, from more than 18 countries; an expected visitor audience of between 15,000 and 20,000 people; business roundtables, promoted with the support of Apex and Sebrae; a total exhibition area increasing from one to two pavilions; and an estimated R$ 1 billion in sales,” emphasizes the executive.
In addition to showcasing products, technology, and services, Fruit Attraction São Paulo will also host the Fruit Forum, a space for debates and presentations that will bring together researchers, entrepreneurs, and specialists to discuss topics related to innovation and potential markets in the fruit and vegetable segment. This edition will feature the participation of Marcos Jank, coordinator of Insper Agro Global.
