Fruit Attraction São Paulo: Cooking Show will present a celebration of the flavors and fruits of Brazil.
Fruit Attraction São Paulo: Cooking Show will present a celebration of the flavors and fruits of Brazil.
A gastronomic experience will be one of the attractions of the fair, which takes place from March 25th to 27th at São Paulo Expo, in the city of São Paulo.
TheIn addition to the extensive showcase of products, technology, and services for the fruit and vegetable production chain, and the renowned content-rich congress with crucial themes on the global agribusiness agenda, Fruit Attraction São Paulo – https://www.ifema.es/fruit-attraction-sao-paulo The event, which takes place from March 25th to 27th at São Paulo Expo in the city of São Paulo, will also host the Cooking Show by Observatório da Gastronomia.
The attraction promises to deliver a unique gastronomic experience in an exclusive space, sponsored by Ade Sampa with the support of the City of São Paulo. Curated by the Gastronomy Observatory, a body linked to the Municipal Secretariat of Economic Development and Labor, the event will highlight the richness of Brazilian fruits and vegetables in interactive presentations with renowned chefs, mixologists, and baristas. At the installation, the public will be able to explore new ways to value fresh ingredients in classes and demonstrations that will combine tradition, innovation, and sustainability.
São Paulo: The Gastronomic Capital
Fruit Attraction brings together producers and experts from around the world, and São Paulo, with its culinary diversity, takes center stage with a special program that highlights its role as a global reference. The Cooking Show by Observatório da Gastronomia will take participants on a true gastronomic journey, addressing themes such as sustainability, social inclusion, and the fusion between local traditions and global influences.
Check out the schedule and come be inspired by big names in gastronomy!
PROGRAM – COOKING SHOW BY OBSERVATORY OF GASTRONOMY
25/03 – From Our Backyard to the World
Exploring the gastronomy of São Paulo with local ingredients, traditions and terroir.
- 10am | Chefs Gil Gondim and Danilo Rolim (Casa Gil Gondim Gastronomia)
Canned Goods from My Brazil
Creators of the inclusive qualification project Marco Zero, in partnership with the City of São Paulo.
Preparation of jams from native fruits based on the books "Preserves from My Brazil".
Instagram: @gilgondim | @boutiquegilgondim
- 1 PM | Farmer Vilma Martins (Women's Collective of Gau)
Brunch from the Countryside: Flavors of the Land
Representative of the award-winning collective at the 2024 São Paulo Social Gastronomy Award (2nd place – Human Right to Food).
Dishes made with ingredients from producers in the East Zone.
Instagram: @mulheresdogau | @vilma_martinsoliver
- 4pm | Mixologist Marcelo Serrano
Tropical Sangria: A Brazilian Reinterpretation
International Champion and "Bartender of the Year" according to Prazeres da Mesa magazine.
Sangria with tropical fruits such as cambuci, melon and orange.
Instagram: @marceloserranooficial
26/03 – Gastronomy that Transforms
Emphasis is placed on projects in Social Gastronomy, focused on inclusive education and income generation.
- 10am | Chefs Adolfo Mendonça and Sandro Pessoa (Uni_Diversidade da Quebrada and Restaurante Kariri – CTN)
Awakening with Purpose: Coffee and Inclusion
Uni_Diversidade da Quebrada won 1st place in the 2024 São Paulo Social Gastronomy Award (Entrepreneurship and Income Generation). CTN is a reference for Northeastern culture in the city.
Tasting of coffees, artisanal breads and organically grown fruits.
Instagram: @adolfo_mendonca | @unidiversidade_da.quebrada | @ctnsp
- 1 PM | Chef Guilherme Cardadeiro and producers Beth Sá & Junior Magini (Chef Aprendiz & Recanto Magini)
The Taste of Transformation
Chef Aprendiz – 1st place in the 2024 São Paulo Social Gastronomy Award (Education and Professional Inclusion). Recanto Magini, through the Cambuci Route – 4th place in the 2024 São Paulo Social Gastronomy Award (Entrepreneurship and Income Generation).
Sustainable use of native ingredients in cooking and a reinterpretation of rice pudding.
Instagram: @guicardadeiro | @chefaprendiz
- 4 PM | Barista Glória Gagliardi, Diego Gonzales and Luiza Estima (Coffee Makers)
Coffee & Fruit: Surprising Combinations
Award-winning social project at the 2024 São Paulo Social Gastronomy Award (2nd place – Education and Professional Inclusion).
Demonstration and drinks with coffee and fruit.
Instagram: @fazedoresdecafe | @gloriaagagliardi | @luizaestima
27/03 – São Paulo, the World at the Table
The city as a global gastronomic epicenter, with diverse influences.
- 10am | Chef Ricardo Magalhães (Instituto Voo)
Celebrating: The best in the world
Creator of the iconic Monumental Cake for São Paulo's Anniversary (Mercadão).
Demonstration of a monumental cake made with fresh fruit.
Instagram: @ricardousp92 | @vooinstituto
- 1pm | Chef Telma Shiraishi (Aizomê & Japan House)
Washoku: Japanese Tradition in Brazil
Awarded Best Japanese Cuisine Chef by Prazeres da Mesa magazine (2022 and 2024).
The use of fruits in Japanese cuisine and their adaptations in Brazil.
Instagram: @telmashiraishi | @aizomerestaurante
- 4pm | Chef Fany Lee (Dabok Korean Food)
From Korea to the World: Cheese Tokpoki and Drinks that Celebrate Life
Founder of Dabok Korean Food, she previously worked at the Kinoshita restaurant.
Preparation of tok poki filled with cheese and drinks with soju and fruit.
Instagram: @dabok_factory
Cooking Show schedule by Observatório da Gastronomia :
https://www.ifema.es/fruit-attraction-sao-paulo/programacao-cooking-show/
Fruit Attraction on Instagram:
https://www.instagram.com/fruitattraction_saopaulo/
Service:
Dates: March 25-27, 2025
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
Free transportation: from one hour before to one hour after the fair opens at the Jabaquara metro station.
Press accreditation:
https://easyexpo.com.br/v3/fruit/25/indimpr
Information and interview requests:
Ronaldo Luiz
With Results [25 years in agribusiness]
(11) 97631-6227
