Fruit Attraction São Paulo: Business Roundtables surpass 170 national and international participants.
Fruit Attraction São Paulo: Business Roundtables surpass 170 national and international participants.
The Business Round (Hosted Buyers) of Fruit Attraction São Paulo 2025 brought together more than 170 participants, including producers, cooperatives and fruit-producing companies, and Brazilian and international buyers. “We had the presence of approximately 120 suppliers and about 50 buyers in more than 1,500 meetings,” highlights Sandra Dominguez, business manager at Ifema Madrid and coordinator of the round, which was sponsored by the Government of Maranhão, the Government of Pernambuco, the Port of Suape, and Sebrae.
According to Sandra, those most interested in Brazilian fruits were importers from Europe, the Middle East, and Asia, which, according to her, once again reinforces the expansion of the national sector and the global demand for tropical fruits – but not only that. According to the executive, Brazil has been advancing in the cultivation of temperate climate fruits, which is also already being noticed in international markets.
“Many of the buyers were already familiar with Brazilian products and had already done business with them, but others had not yet had the opportunity.” In this sense, Sandra also points out that Fruit Attraction São Paulo 2025 received exhibitors from important neighboring fruit-producing countries – Argentina, Uruguay, and Chile – who also see the Brazilian fair as a platform for visibility and for generating opportunities and business beyond South America.
