Fruit Attraction São Paulo attracts buyers from over 30 countries and aims to boost Brazilian exports.
Fruit Attraction São Paulo attracts buyers from over 30 countries and aims to boost Brazilian exports.
A highlight of the fair, the International Buyers Program is expected to facilitate over a thousand meetings between national producers and foreign investors. Brazil broke its export record in 2023.
São Paulo, April 2024 Brazil broke its fruit export record in 2023. In volume, it surpassed the 1 million ton mark and, in value, reached R$1.2 billion – figures 6% and 26% higher than in 2022. It is with this trend in mind that Fruit Attraction, one of the world's leading international fruit and vegetable trade fairs, is landing in Brazil this year. And with an important attraction: the International Buyers Program.
The program – which will take place throughout the fair, between April 16th and 18th – consists of meetings between foreign buyers and Brazilian exhibitors and producers. Major buyers from 30 different countries in South America, Africa, and Europe have already confirmed their attendance, and the expectation is that more than a thousand bilateral meetings will be held.
“The high expectations stem from the intense interest of major buyers in Brazilian products. To optimize meetings, we developed a matchmaking system that identifies the specific demands of each buyer and connects them with the capabilities of Brazilian producers,” says Ignacio Bartolomé, CEO of How2Go, the multinational internationalization company responsible for the Program. “The goal is to facilitate effective international negotiations, benefiting both sides in an already mature and developed fruit market.”
Bartolomé highlights the interest in açaí and mango, the fruit that Brazil has exported the most in recent years. The country also stands out in the commercialization of melon, lemon, grape, watermelon, and banana.
Finally, it is worth highlighting the sponsorship and significant support of ApexBrasil (Brazilian Trade and Investment Promotion Agency) in the Fruit Attraction São Paulo Buyer Program. ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
First Brazilian edition
This is the first Brazilian edition of Fruit Attraction São Paulo. Last year, the European version, organized by IFEMA MADRID, attracted more than 103,000 professionals from 145 countries, as well as 2,000 exhibitors from around the world, becoming one of the major events on the global trade fair calendar.
In Brazil, the event is held with the support of Fiera Milano Brasil. “It’s a well-established brand in Europe and one of the world’s leading fruit and vegetable events. We’ve combined the strength of the fair with Brazil’s potential in the sector,” points out Maurício Macedo, CEO of Fiera Milano Brasil.
Organizers project that Brazilian companies present at Fruit Attraction São Paulo will generate over US$250 million in business, which should be finalized within 12 months. The event will take place in São Paulo, at the São Paulo Expo.
Service:
Fruit Attraction São Paulo
Date: April 16th to 18th, 2024
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
Free transportation: Round trip from the Santos-Imigrantes metro station (Line 3 – Green), starting 1 hour before and ending 1 hour after the fair opens.
More information at this link.
About IFEMA MADRID
IFEMA MADRID is the leading trade fair operator in Spain and one of the most important in Europe. With over 500 events held annually, its calendar includes trade fairs, congresses, and professional events related to virtually every sector of the economy. Each year, more than 24,000 Spanish and foreign companies participate to generate business and establish commercial relationships, attracting approximately 4 million visitors. With an intense program that also includes major musical events, shows, exhibitions, and leisure events for the general public, the company has established itself as the second largest economic driver in the Madrid Region, with an impact on the local community of €5.104 billion. More information: https://www.ifema.es/
About How2Go
How2Go is a Spanish multinational company specializing in the internationalization of businesses. Currently, it has 13 offices spread across the globe (Brazil, Chile, Colombia, South Korea, Ivory Coast, Spain, Hong Kong, Morocco, Mexico, Peru, Portugal, United Kingdom, and Shanghai). The company landed in Brazil in January 2023 and estimates opening US$$ 100 million in new businesses in the country by 2025 – especially in sectors such as food and beverages and technology for the agricultural and healthcare sectors. Learn more: https://h2gconsulting.com/?lang=pt-pt
About Fiera Milano Brazil
Fiera Milano Brazil it is The Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress organizers, attracts approximately 30,000 exhibitors and over five million visitors each year.. In Brazil, the following are carried out seven Trade shows representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Ecoenergy Congress, Reatech, Tubotech and Wire Brazil. More information: www.fieramilanobrasil.com.br
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