Fresh Formulaics brings post-harvest innovation to combat food inflation in Latin America at Fruit Attraction São Paulo.
Fresh Formulaics brings post-harvest innovation to combat food inflation in Latin America at Fruit Attraction São Paulo.
São Paulo, Brazil – March 24, 2025 – As food prices and inflation continue to weigh on distributors and consumers of fresh produce in Brazil and the rest of Latin America, Fresh Formulaics will showcase its supply chain solutions at Fruit Attraction São Paulo 2025. The company will exhibit its innovative product line, including Flair S2™, at booth G110.
Fresh Formulaics is transforming the fresh produce supply chain by developing plant-based alternatives to traditional waxes and conventional preservation materials. Their zero-residue solutions help extend product freshness, significantly reduce spoilage, and help distributors expand their exports to new markets, while also contributing to lower food costs. In regions where rising food prices are a critical concern, these cutting-edge solutions can help alleviate inflationary pressures by reducing post-harvest losses and improving supply chain efficiency.
“Food inflation is severely impacting consumers and businesses in Latin America. However, despite these pressures, we still see significant waste in the fruit and vegetable supply chain,” said Luiz Dias, Head of Commercial Sales at Fresh Formulaics. “In Brazil alone, it is estimated that 30% of all food produced, close to 46 million tons, is lost each year. Our innovations provide a real and scalable solution to reduce waste at every stage of the supply chain, including in households.”
Flair S2™
Fresh Formulaics will present its inaugural product, Flair S2™, at Fruit Attraction São Paulo 2025. Flair S2™ is a high-performance adjuvant that offers the following benefits:
- Long-lasting shine; a proven alternative to traditional waxes.
- No need to ripen the fruit; it applies easily to chilled and damp fruit without blemishes.
- Eliminates the need for hot air drying.
- It contributes to a more precise and controlled use of pesticides.
- It achieves higher yields in fruit processing.
Flair S2™ offers an attractive alternative for producers and distributors through improved product quality and operational savings that ultimately help alleviate inflationary pressures in the fresh produce sector.
“We are not just extending the shelf life and improving the appearance of the products,” said Dias. “We are making fresh fruits and vegetables more accessible and cheaper, which is urgently needed in the markets where we operate.”
Visitors to booth G110 will have the opportunity to learn about the latest generation of plant-based post-harvest solutions and understand how these innovations are set to revolutionize the fresh produce supply chain. They help distributors reduce waste, improve operational efficiency, and maintain freshness to meet quality standards in domestic sales and international exports.
For more information, visit www.freshformulaics.com .
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The high-resolution logo can be found here.
ABOUT FRESH FORMULAICS
Fresh Formulaics is the next generation of post-harvest technologies. Its family of powerful plant-based products provides growers, suppliers, and retailers with fresher, safer, and more appealing fruits and vegetables. Suppliers can finally replace traditional waxes and conventional materials with high-performance, sustainable solutions that are safer for the environment and far more effective.
To learn more, visit: www.freshformulaics.com.
