Fruits from Brazil will be the star attraction at Fruit Attraction São Paulo 2025.
Fruits from Brazil will be the star attraction at Fruit Attraction São Paulo 2025.
The project to internationalize Brazilian fruit farming is an initiative of Abrafrutas and Apex.
THE Frutas do Brasil will be present at the next edition of Fruit Attraction São Paulo, the largest fruit and vegetable trade fair in Latin America, which will take place between March 25th and 27th at São Paulo Expo, in São Paulo.
This year, the internationalization project of the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will explore new business opportunities, strengthen trade ties, and promote the diversity and quality of Brazilian fruits to the international market.
According to the president of the Brazilian Association of Fruit Producers and Exporters (Abrafrutas), Guilherme Coelho, Fruit Attraction São Paulo 2025 is an excellent opportunity to highlight the quality and variety of Brazilian fruits.
“This event will be a milestone in further consolidating Brazil's presence in the global fruit and vegetable market. We are ready to show the world the power of our production, expand our business, and open new markets,” says the president of Abrafrutas, Guilherme Coelho.
Fruit Attraction 2025 has doubled its exhibition area to two pavilions and hopes to repeat the success of last year's edition. In addition, this year's edition will also feature business roundtables and discussions on industry topics such as logistics and regulation. Maurício Duval Macedo, CEO of Fiera Milano Brasil – co-organizer of the event in partnership with IFEMA Madrid – noted that Fruit Attraction, through the State Departments of Agriculture, offers space for small producers from Latin America (LATAM) to exhibit their products at an international trade fair. "Fruit Attraction has this characteristic of providing small Brazilian producers with the chance to showcase their products to a qualified and purchasing international audience, and Brazil should take advantage of this opportunity by presenting its best products," he commented.
Duval also confirmed the presence of Marcos Young, director of INSPER, who will be at the event to discuss business and the Brazilian agribusiness landscape. According to the event organizers, approximately 18,000 participants are expected over the three days.
IBACEM's Sales Manager, Arshiley Neves, commented on the company's presence at Fruit Attraction, stating that this year's edition is an opportunity to guarantee visibility, competitiveness, and new business. "The event is, without a doubt, an indispensable showcase for companies seeking expansion in the fruit market," she added. Frutas do Brasil will be at booth B115.
Brazilian scenario
Brazilian fruit exports reached US$1.3 billion in revenue in 2024, representing a growth of 4.2% compared to the previous year. Mango remains the main exported fruit, with revenue exceeding US$350 million. Additionally, fruits such as passion fruit and acerola stood out, with growth of 15% and 2%, respectively, compared to last year.
About Fruits of Brazil
Abrafrutas (Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in their pursuit of business expansion; opening new markets; recognition and differentiation of Brazilian fruits; and increasing the healthy habit of consuming tasty fruits of superior quality.
