BLOOM FRESH™ REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION SÃO PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT

BLOOM FRESH™ REINFORCES ITS LONG-TERM COMMITMENT TO BRAZIL AT FRUIT ATTRACTION SÃO PAULO, DRIVING VALUE IN THE EXPANDING SEEDLESS TABLE GRAPE SEGMENT

BLOOM FRESH will participate in Fruit Attraction São Paulo, for the second consecutive year, reinforcing its strategic commitment to Brazil as one of the most dynamic grocery markets in Latin America and a key growth geography for premium table grapes.

Brazil is currently the largest grocery market in Latin America in FMCG, expected to surpass US$400 billion by 2030. The country’s GDP is forecast to grow steadily year-on-year over the coming years, with consumer spending projected to follow the same upward trajectory. For the fresh produce sector, this macroeconomic context creates a strong foundation for value-driven category development.

A market with untapped potential in table grapes

Table grape consumption in Brazil has remained relatively stable over the past decade, indicating significant headroom for growth. As consumer habits evolve, the opportunity lies not only in volume expansion, but in premiumization and differentiation.

One of the clearest structural shifts has been the growth of seedless table grapes, driven by increasingly active lifestyles and demand for healthy, convenient, ready-to-eat snacks. Seedless grapes are gaining relevance among urban consumers seeking flavor, portability and consistent eating quality.

At the same time, table grape production in Brazil is concentrated in specific regions—primarily in the Northeast (notably the São Francisco Valley) and parts of the Southeast/South regions. This geographic concentration has historically influenced local consumption patterns and availability windows, while also creating opportunities to better connect production hubs with national retail programs.

Strengthening the local push: flavor, consistency and category value

At Fruit Attraction São Paulo, BLOOM FRESH™ will spotlight three varieties that reflect its strategy for Brazil:

  • Sugar Crisp® – recognized for its crisp texture and refreshing profile
  • Bebop® – a consumer-friendly, high-appeal variety designed to drive repeat purchases
  • Cotton Candy® – a distinctive flavor experience that supports premium positioning and shopper excitement

“Brazil is a priority growth market for BLOOM FRESH™. With strong fundamentals in grocery and increasing consumer sophistication, we see clear potential to accelerate the development of the premium seedless segment” said Angela Macedo, Country Manager Brazil, BLOOM FRESH™. “Our focus is to work closely with growers and retailers to build structured programs that elevate eating quality and generate sustainable value for the entire supply chain.”

On-site engagement to define concrete action plans

BLOOM FRESH™ will be represented at the show by its entire local Brazil team, alongside the company’s Global Marketing Manager, underscoring the strategic importance of the market.

The objective goes beyond presence: the team will use the exhibition as a working platform to engage directly with growers, retail partners and distributors to define concrete action plans for varietal development, quality alignment and in-store activation programs tailored to the Brazilian market.

Supporting growers to deliver best-in-class quality

Beyond genetics, BLOOM FRESH™ works alongside Brazilian producers to ensure that varietal potential is translated into commercial performance. This includes agronomic guidance, maturity standards, postharvest protocols and continuous quality monitoring—critical factors in maintaining consistency and protecting brand reputation.

“Delivering exceptional flavor requires discipline across every stage—from vineyard management to final packing,” said Taina Ferreira, Quality Assurance Brazil, BLOOM FRESH™. “Our role is to support growers with practical, data-driven quality standards so that each shipment meets retailer specifications and consumer expectations.”

Reinforcing the protection of intellectual property

As part of its long-term commitment to Brazil, BLOOM FRESH™ will also reinforce its efforts to promote and protect intellectual property rights related to its proprietary varieties. The company actively works with licensed growers and industry stakeholders to ensure that varietal rights are respected, supporting fair competition, sustainable innovation and continued investment in breeding.

Protecting intellectual property is considered a key pillar to safeguarding quality standards and maintaining the integrity and value of branded varieties in the Brazilian market.

Retail partnership: a critical lever for category growth

BLOOM FRESH™ highlights the essential role of retailers in unlocking category growth. Clear specifications, consistent programs, in-store visibility and shopper education are fundamental to increasing penetration of premium seedless varieties.

As price volatility and margin pressures continue to affect the grape category, the company advocates for a value-creation approach rather than a volume-driven strategy. By combining differentiated varieties, quality execution and aligned retail programs, the category can strengthen pricing structures and encourage repeat consumption.

“In a market of Brazil’s scale, collaboration is key,” added Macedo. “When producers and retailers align around quality and differentiation, the result is stronger consumer loyalty and a more resilient grape category.”

Building the future of the Brazilian grape category

With a grocery market set for continued expansion, stable historical grape consumption and growing demand for convenient, healthy snacks, Brazil represents a strategic platform for the next phase of seedless grape development in Latin America.

At Fruit Attraction São Paulo, BLOOM FRESH™ will engage with stakeholders across the value chain to accelerate the transformation of table grapes from a stable category into a value-driven growth engine in Brazil.

About BLOOM FRESH

BLOOM FRESH International Ltd. is a world-leading premium fruit-breeding company, renowned for its innovation and commitment to sustainability. With over 50 years of combined experience, BLOOM FRESH ™ harnesses natural breeding techniques to cultivate new table grape, blueberry and cherry varieties that enhance grower productivity and consumer enjoyment. More information can be found about BLOOM FRESH at bloomfreshglobal.com

Contact:

Marie-Anne de Béjarry

Global Marketing Manager

Email: [email protected]