24-26 MAR
2026
10am to 6pm
Access highlights

Fruit Forum Program

During Fruit Attraction São Paulo 2026, professionals from across the production chain will have access to an intensive program dedicated to what truly drives the sector: Innovation, efficiency, sustainability, and new markets..

I want to participate.

Meet our Speakers

Angelo Pedro Jacomino

Post-harvest fruit farming

National reference in Fruit Growing and Post-Harvest USP/ESALQ.

Ben Martin

CHA Agromkt

One of the most influential voices of the new generation of Agromarketing in Brazil. A specialist in digital strategies with measurable results, he is the founder of CHA Agromkt and the Leadcultura Ecosystem.

Caito Prado

Caito

Caito Prado is one of the leading figures in Brazilian agribusiness, responsible for transforming the commercial presence of Itaueira Agropecuária SA — a national and international benchmark in the production of premium fruits under the iconic "Rei" brand.

Fernando Bonella

CEO of the Bonella Group

CEO of the Bonella Group | 20 years of leadership in the sector | Corporate growth and succession strategist.

Francisco Homsi

 Director and CCO of Oba Fruit and Vegetables

Francisco Homsi serves as Vice President and Chief Operating Officer of the Oba Fruit and Vegetable Chain, leading strategies that drive growth, innovation, and differentiation in the market.

Gilmar Claret Teixeira

Claret

Recognized for his leadership and for fostering innovative environments, he has made a significant contribution to technological and agricultural advancement in Minas Gerais and throughout Brazil.

Henrique Z. Marques

Lean Earth

It works by connecting knowledge, innovation, and applied leadership, training managers capable of building smarter, more sustainable, and results-oriented agricultural models.

Luiz Claudio Haas

Carrefour

Luiz's purpose is to help producers and retailers structure more efficient, collaborative, and profitable businesses.

Monnike Garcia

Agro BR

She represents a professional who combines experience, leadership, and purpose, contributing to the advancement of Brazilian foreign trade and the positioning of agribusiness on the international stage — always with ethics, technical expertise, and strategy.

Paula Esteves

Talent Company

With over 20 years of experience dedicated to human development, Paula Esteves is a leading figure in Brazil when it comes to talent management, purposeful leadership, and transformative organizational culture.

Thiago Péra

 ESALQ-LOG

He is one of the leading names in logistics applied to agribusiness in Brazil. He also coordinates ESALQ-LOG, the most important research and extension group in agro-industrial logistics in the country.

Fruit Forum 2026 Program Schedule

  • 12:00 PM | SMART PACKAGING THAT SELLS AND PROTECTS

Thiago Pera, Mediator

Mediator

Fabiana Litaldi

IFCO

Gustavo Jaoude

Klabin

  • 1:00 PM | FRUIT AND VEGETABLE EXPORT: THE PITFALLS NO ONE TELLS YOU

Program case

Agro BR

Monnike Garcia

Agro BR

  • 3:00 PM | PRODUCTIVITY WITHOUT WASTE: THE TOYOTA METHOD APPLIED TO FRUITS

Henrique Zaparoli Marques

Lean Earth

  • 4:00 PM | CASES
  • 11:00 AM | TO WORK OR TO LOSE THE BENEFIT? THE NEW DILEMMA OF THE WORKFORCE IN THE COUNTRYSIDE

Jorge de Souza

Mediator - Abrafrutas

William

Abrafrutas

Gustavo Jaoude

Klabin

  • 12:00 PM | MATURATION AND HARVEST POINT: THE RIGHT TIMING FOR EACH CHANNEL

Angelo Pedro Jacomino

Professor, ESALQ/USP

Monnike Garcia

Agro BR

  • 1:00 PM | THE FUTURE OF FRUIT AGRIBUSINESS WITH ARTIFICIAL INTELLIGENCE IN THE FIELD

Erick Luan

  • 2:00 PM | HOW TO DETERMINE THE VALUE OF FRUIT

Margareth Boteon

Professor, PhD, ESALQ/USP

  • 3:00 PM | SHORT STAFF? SOLUTIONS THAT WORK TO HIRE, TRAIN, AND RETAIN STAFF

Paula Esteves

Talent company

  • 4:00 PM | FROM PRODUCER TO ENTREPRENEUR: THE TURNING POINT THAT TRANSFORMS RESULTS INTO GROWTH

Gilmar

CLARET

  • 11:00 AM | TO WORK OR TO LOSE THE BENEFIT? THE NEW DILEMMA OF THE WORKFORCE IN THE COUNTRYSIDE

Jorge de Souza

Mediator - Abrafrutas

William

Abrafrutas

Gustavo Jaoude

Klabin

  • 12:00 PM | OUT OF THE NORMAL, WITHIN THE POCKET – IMPERFECT FRUIT

Rachel

Imperfect Fruit

Monnike Garcia

Agro BR

  • 1:00 PM | SELL YOUR SURPLUS TO THE FOOD SERVICE

Flavio

Genius Food

  • 2:00 PM | EXPORTING WITHOUT MIDDLEMEN: THE PATH OF SMALL AND MEDIUM-SIZED PRODUCERS WHO MADE IT

Germano Matos

BRASFRUT

Frederico Costa

Ibacem

Edmilson Ferreira

COOPRAMAR

José Gonçalves

COOPERCUC

  • 3:00 PM | HOW TO SELL YOUR PRODUCTION ON DIGITAL PLATFORMS

Guilherme Maróstica

Shopper

Eduardo Pietraroia

Frexco

Ben Martin Carvalho Balik

CHA Agromkt

  • 4:00 PM | PARTNERSHIPS AND INNOVATION IN THE SUPPLY CHAIN: HOW DIGITAL IS BRINGING PRODUCERS, INDUSTRY, AND RETAILERS CLOSER TOGETHER

Luiz Cláudio Haas

Carrefour

Francisco

Oba Hortifruti

Fernando Bonella

Bonella Group

Caito Prado

Confirmed

Schedule subject to change.

Sign up if you are interested in the Fruit Forum.

Since this is a free event, registration does not guarantee a place, so we recommend...
Arriving early on the days of the lectures.

If you have already registered, access your registration and complete the process.
Interest in participating in the Fruit Forum.

I want to participate.
Menu
en_US
pt_BR es_ES en_US