Fruit Forum will discuss trends and innovation in the fruit and vegetable sector.
Fruit Forum will discuss trends and innovation in the fruit and vegetable sector.
The event will take place simultaneously with Fruit Attraction São Paulo. It will be a three-day exhibition with themes related to export, product quality and diversity, loss control, and more.
São Paulo, April 2024 – In addition to providing a privileged environment for networking with exporters and importers from various countries, and offering business opportunities, Fruit Attraction São Paulo, one of the leading international trade fairs for the fruit and vegetable sector, has prepared a comprehensive program of industry-related content. The Fruit Forum will feature presentations on the latest trends in the fruit and vegetable sector, quality and diversity, innovation, export chains, and actions against waste, among others.
The event is sponsored by the Government of Bahia, the Government of Maranhão, the Port of Suape, and ApexBrasil.
Fruit Attraction, which will have its first Brazilian edition, takes place between April 16th and 18th at São Paulo Expo. The event opens on the 16th at 10 am and continues throughout the other days of the fair, from 10 am to 6 pm.
Day 16
9am – Opening - with Guilherme Piai Filizzola, Secretary of Agriculture and Supply of the State of São Paulo; Jorge Fregonese de Souza, from Abrafrutas; Enio Bergoli da Costa, Secretary of Agriculture of Espírito Santo; Cícero Moraes, Secretary of Agriculture of Pernambuco.
10am Chile and Peru: Lessons and Inspiration for the Growth of Brazilian Fruit Exports. SpeakersSilvia Seperack, general director of PROMPERU BRASIL and Ignacio Caballero, marketing director of Frutas de Chile;
11am – Quality and Diversity of Tropical Fruits: How to Delight the Customer? SpeakersJorge Fregonese de Souza, Abrafrutas; Junior Silveira, XPORTARE; Eduardo Ferraz, Vale do São Francisco; José Roberto Prado, Itaueira Agropecuária Produtora do Melão Re; Ligia Carvalho, Jaguacy.
12:30 – Presentation of the study: Trends in the Fruit Sector, a global perspective. Speakers: Marcelo Vitali, from How2Go; Ignácio Bartolomé, from How2Go; and Anderson Dib, from Apex.
1:30 PM – Maranhão: From abundant potential to a healthy future through sustainable fruit farming.
3:30 PM Internationalization of the fruit and vegetable sector: OECD quality standards and other international standards. SpeakersDalci de Jesus, Ministry of Agriculture and Livestock (Panel Coordinator); Fernando Augusto Pereira, Federal Agricultural Tax Auditor and Head of the Inspection Service for Products of Plant Origin of Paraná – SIPOV-PR; Samo Tosatti, Undersecretary for Diplomatic Affairs.
4:30 PM Brazil and Latin America as destinations for European fruits. SpeakersGonçalo Andrade, president of Portugal Fresh; Eric Guasch, president of the INTERFEL International Commission; Maria José Sánchez, director of Fruit Attraction Madrid. and Miguel Ángel.
Day 17
10am Disruptive Innovations for an Evolving Market. SpeakersAltivo Almeida da Cunha, FAO consultant (Panel moderator);
11am – Suape – International logistics in the fruit and vegetable sector (opportunities and barriers). SpeakerMarcio Guiot, president of SUAPE.
Maranhão: From abundant potential to a healthy future through sustainable fruit farming. Speakers: Victor Lamarrão, from Sagrima; Tenório, from Sagrima; and Gusmão, from Uema.
2:30 PM – Government of Bahia. We Are Agriculture – Bahia and its potential in fruit growing: from production to export. Speakers: Wallison Torres, Secretary of Agriculture, Livestock, Irrigation, Fisheries and Aquaculture of the State of Bahia, and Osni Cardoso, Secretary of Rural Development of the State of Bahia.
12:30 – Government of São Paulo
1:30 PM – The Super Amazonian Fruits (Overview of Fruit Growing in the State of Pará: Amazonian Fruits). SpeakersGeraldo Tavares, Fruit Growing Manager, Pará State Secretariat (Panel Coordinator); Francisco de Jesus, Bellamazon; Bruno Klauser Laun, Nutrilatino; Antônio Tonheiro, Lima Citros.
2:30 PM The history of St. Marche and the importance of the fruit and vegetable section to the group. Speakers: Eliane, director of Supply Chain St Marche, and Lauderio Sabino de Oliveira, St Marche.
3:30 PM Challenges of Integrating and Coordinating the Fruit and Vegetable Supply Chain. SpeakersFrancisco Homsi, VP and CCO of Rede Oba.
4:30 PM Together for Agriculture in Fruit Growing – from production to export. SpeakersVictor Ferreira, Fruit Growing Manager at Sebrae NA (Panel Coordinator); Rodrigo Alex Goessel da Matta, Coordinator of the AgroBR Project – CNA; Douglas Paranahyba de Abreu, Coordinator of the Sebrae Ahro Hub; Kelin Zanete, Fruit Farmer; Amen Kalil, Fruit Farmer.
5:30 PM Evolution and Current Situation of the Spice Sector in Espírito Santo: Cases of Pepper and Ginger. SpeakersEnio Bergoli da Costa, Secretary of Agriculture of Espírito Santo; Aureliano Nogueira da Costa, Executive Secretary of the Brazilian Spice Association (BSA); Wanderley Stuhr, CEO of Pommer Comércio Internacional.
6:30 PM Agro Talks: Avocado: SpeakerCaroline M. Viecili, Hass Brazil.
Day 18
10am Converging Paths: Cooperation for the Future of Fruit Growing in Brazil and Colombia. SpeakerÁlvaro Ernesto Palacio Peláez, general manager of Asohofrucol.
11am Exporta SP: training and new opportunities for companies in São Paulo. SpeakerRafael Cavalcante.
1:30 PM – Food distribution and supply centers. SpeakersJosé Lourenço Pechtoll, director of Ceagesp (Panel Moderator); Flávio Godas, Ceagesp (Coordinator)(or panel); Marcelo Fukunaga, member of the Central Cooperative of the Ribeira Valley; Hilton Piqueira and Ademar Alves de Carvalho “Mazinho”.
2:30 PM Food Loss and Waste in Brazil and the World. SpeakerMurillo Freire Junior, Embrapa.
3:30 PM – SP Business. Speaker: Armando Junior (Deputy Secretary of Economic Development).
Service:
Fruit Attraction São Paulo
Date: April 16th to 18th, 2024
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
Free transportation Starting 1 hour before and ending 1 hour after the fair opens, departing from the Santos-Imigrantes metro station (Line 3 – Green).
More information at this link.
About IFEMA MADRID
IFEMA MADRID is the leading trade fair operator in Spain and one of the most important in Europe. With over 500 events held annually, its calendar includes trade fairs, congresses, and professional events related to virtually every sector of the economy. Each year, more than 24,000 Spanish and foreign companies participate to generate business and establish commercial relationships, attracting approximately 4 million visitors. With an intense program that also includes major musical events, shows, exhibitions, and leisure events for the general public, the company has established itself as the second largest economic driver in the Madrid Region, with an impact on the local community of €5.104 billion. More information: https://www.ifema.es/
About Fiera Milano Brazil
Fiera Milano Brazil it is The Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress organizers, attracts approximately 30,000 exhibitors and over five million visitors each year.. In Brazil, the following are carried out seven Trade shows representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Ecoenergy Congress, Reatech, Tubotech and Wire Brazil. More information: www.fieramilanobrasil.com.br
Press Information
2PRÓ Communication
Myrian Vallone | Teresa Silva
Team email: [email protected]
11-3030-9463 |3030-9404 | 99228-7836
