About Fruit Attraction São Paulo

Fruit Attraction São Paulo: The international meeting for the fruit and vegetable sector in Brazil.

 After fifteen editions, the Fruit Attraction, one of the world's leading references for the marketing of fruits and vegetables, and the meeting point for new solid commercial relationships and opportunities in new global markets, organized by IFEMA MADRID and by FEPEX[Brand Name], is facing its internationalization process as a leading global brand and is arriving in Latin America for its third edition in Brazil.

Organized by IFEMA MADRID and FIERA MILANO BRASIL, Fruit Attraction São Paulo will hold its third edition from March 24th to 26th, 2026, at the São Paulo Expo & Convention Center, bringing together the entire fruit and vegetable community. 

Don't miss this opportunity!