Fruit Attraction São Paulo: success of the International meeting of the fruit and vegetable sector.

Fruit Attraction São Paulo It consolidates itself as the international fair of reference for the fruit and vegetable market of the southern hemisphere, alternating with Fruit Attraction Madrid, a leading event in the northern hemisphere. Fruit Attraction Paulo is the meeting point, in the soil of producers from all Brazilian states, as well as from Latin American countries.

Organized by IFEMA MADRID and FIERA MILANO BRAZIL, Fruit Attraction Sao Paulo will celebrate its third edition of March 24-26, 2026 in the Brazilian venue São Paulo Expo & Convention Centre where it will bring together the entire fruit and vegetable community.

Don't miss it!

Why exhibit at Fruit Attraction Sao Paulo?

Networking

Form part of the meeting for professionals in the Fruit and Vegetable sector in Sao Paulo

Open your market

Generates new opportunities for expansion and internationalization

Intercambia conocimientos

Present your news and learn about the latest trends in the sector

Impulse your mark

Strengthen your brand positioning and take advantage of media repercussion

Fruit Attraction Areas Sao Paulo

Fresh Produce

Fresh Fruits and Vegetables
Aromatic and special herbs
IV and V gamma
Nuts Hub
Eco-organic Market
Processed (frozen, canned, concentrated…)
Living Organizations and Associations

Auxiliary Industry

Seeds
Fertilizers, Agronutrients and Phytosanitaries
Pre-harvest
Transportation and Logistics
Packaging and labeling
Post-harvest
Eco-organic Market
Point of sale

Technology

Smart Agro (apps, IOT, big data, AI, ERPs, tracking, monitoring, automation, prediction, digitalization…)
Agriculture 4.0
Software and devices applied to the sector
Technologies and automation for the cold chain
Biotechnology applied to agrobiology/plant biotechnology

Fresh Food Logistics

Almacenamiento en origen
Logistics and transportation
Refrigeration solutions for retail
Last mile
E-commerce

Fruit Attraction Sao Paulo, a multiplier of opportunities and commercial contacts

Visitor profile

Majority and minority distributors.
CEASAS or wholesale markets.
Supermarket chains.
Hotels and restaurants.
Re-exporters.
Packaging and handling.
Transportation and logistics.

BRAZIL, the best market to grow your business

Es the biggest market in all of Latin America, with more than 212 million inhabitants.
Es the largest producer in the region, and third worldwide, with more than 40 million tons produced annually.
Agriculture in general represents the 25% of GDP From Brazil.
In terms of exports, fruits and vegetables represent 35% of the total value generated for the international sale of these materials throughout the LATAM region.
Leader in LATAM in the production of oranges, plantains, grapes, manzana, citrus, piña or corn.

Events that may interest you:

06/10/26 to 08/10/26 | Madrid

Notice to the general public

• Free fair for professionals in the sector; • Congresses, courses and conferences subject to payment; • Entry to the event with a sleeveless t-shirt, short pants or flared pants is prohibited; • Entry to children under 16 is prohibited, even if accompanied by a guardian. Except for babies up to 1 year old; • The holiday credential is personal, non-transferable and its use is mandatory; • The festival organizer reserves the right to remove visitors who cause any nuisance or hinder the smooth running of the event. Your credential will be confiscated and further access prohibited; • The fair participant is aware and accepts that the event organizer has exclusive rights to use images (Photos and Films) of people, stands and products, to publicize the event, at any time; • Photographs and/or filming of stands and/or products can only be taken with express authorization from the exhibitor.