Variety and frequency of offerings are key to delighting fruit consumers.
Variety and frequency of offerings are key to delighting fruit consumers.
The diversity of fruits produced in Brazil is the greatest tool for winning over consumers. This was one of the conclusions reached by experts during the lecture "Quality and Diversity of Tropical Fruits: how to delight the customer?", which took place on the morning of the first day of Fruit Attraction São Paulo 2024.
The meeting included the participation of Jorge Fregonese de Souza, from Abrafrutas, Junior Silveira, from XPORTARE, Eduardo Ferraz, from Vale do São Francisco, José Roberto Prado, from Itaueira Agropecuária Produtora do Melão Re, and Ligia Carvalho, from Jaguacy.
At the event, Jorge Fregonese de Souza, from Abrafrutas, stated that "fruit is not food, it's pleasure." "We need to give pleasure to the consumer. Our diversity delights the consumer," says Souza.
Junior Silveira highlighted some important, more general points for delighting customers. “You have to be very serious, because quality is a concept that sounds good to say you have, but it’s not always easy to put into practice. Your quality needs to be verifiable.”
Silveira also recalled the importance of abundant supply for consumers to develop the habit of consuming a particular fruit. “An interesting discussion is how we can make fruit stop being a commodity and have an identity. And it only has an identity when you have a good, identifiable product, and with frequency. This will apply to all fruits. A good example is seedless grapes. I used to export a lot of seeded grapes to Europe. Today I don't export a single bunch, because seedless grapes are in high demand. And the frequency with which consumers have access is a point of attention for those who produce new varieties, such as the large laboratories, especially in the USA. Always delivering something new and frequently,” he concludes.
Service:
Fruit Attraction São Paulo
Date: April 16th to 18th, 2024
Hours: 10am to 6pm
Location: São Paulo Expo Exhibition & Convention Center
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
Free transportation Free transportation will be available from 1 hour before to 1 hour after the fair opens, departing from the Santos-Imigrantes metro station (Line 3 – Green).
More information at this link.
About IFEMA MADRID
IFEMA MADRID is the leading trade fair operator in Spain and one of the most important in Europe. With over 500 events held annually, its calendar includes trade fairs, congresses, and professional events related to virtually every sector of the economy. Each year, more than 24,000 Spanish and foreign companies participate to generate business and establish commercial relationships, attracting approximately 4 million visitors. With an intense program that also includes major musical events, shows, exhibitions, and leisure events for the general public, the company has established itself as the second largest economic driver in the Madrid Region, with an impact on the local community of €5.104 billion. More information: https://www.ifema.es/
About Fiera Milano Brazil
A Fiera Milano Brasil é a filial brasileira da Fiera Milano, um dos maiores players de feiras e congressos do mundo que a cada ano atraem aproximadamente 30 mil expositores e mais de cinco milhões de visitantes. No Brasil, são realizadas sete feiras que representam os mais diversos segmentos da economia, como segurança, energias limpas e renováveis, tubos e conexões, cabos, sade no trabalho, tecnologias em reabilitação, inclusão e acessibilidade, entre outras. Entre as principais marcas do portfólio estão Exposec, Fisp, Fire Show, Congresso Ecoenergy, Reatech, Tubotech e wire Brasil. Mais informações: www.fieramilanobrasil.com.br
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