Fruit Attraction São Paulo

I want to explain Merchandising List of Exhibitors Fruit Forum

The best market to expand your business.

16.388

Visitors at the fair

Exhibiting brands

Bilateral meetings held

400

+1500

Fruit Attraction São Paulo: a successful international fruit and vegetable event.

The Fruit Attraction São Paulo is establishing itself as the The main international trade fair for the fruit and vegetable market in the Southern Hemisphere., alternating with Fruit Attraction Madrid, the main event in the northern hemisphere. A Fruit Attraction São Paulo It is a meeting point not only for producers from all Brazilian states, but also from countries in Latin America.

Organized by IFEMA MADRID and FIERA MILANO BRASIL, a Fruit Attraction São Paulo will hold its third edition of March 24-26, 2026, in the Center of São Paulo Expo & Convention Center, where the entire fruit and vegetable community will gather.

Don't miss this opportunity!

Why exhibit at Fruit Attraction São Paulo?

Networking

Participate in the meeting of professionals in the fruit and vegetable sector in São Paulo.

Open your market

To generate new opportunities for expansion and internationalization.

Exchange knowledge

Showcase your new products and discover the latest industry trends.

Boost your brand.

Strengthen your brand positioning and leverage media coverage.

Fruit Attraction Areas Sao Paulo

Fresh Products

Fresh Fruits and Vegetables
Aromatic herbs and spices
Fresh and ready to eat.
Oilseeds
Eco-organic Market
Processed products (frozen, preserved, concentrated)
Organizations and Associations
Greenhouses

Auxiliary Industry

Seeds
Fertilizers, Agronutrients and Plant Protection Products
Products
Pre-Harvest
Transportation and Logistics
Packaging & Labeling
Post-Harvest
Point of Sale

Technology

Smart Agro (applications, IoT, big data, AI, ERPs, tracking,
monitoring, automation, forecasting, digitization…)
Agriculture 4.0
Software and devices applied to the sector
Cold Chain Technologies and Automation
Biotechnology applied to agrobiology/plants
Biotechnology

Fresh Food Logistics

Storage at the source
Logistics and transportation to the destination.
Retail
Refrigerated storage solutions
Last mile
E-commerce

Promoting events to create business opportunities and networking opportunities.

Visitor profile

Wholesale and retail distributors
Importers
CEASAS or wholesale markets
Supermarkets
Hotels and restaurants
Producers
Re-exporters
Packaging and handling
Transportation and logistics

Brazil, the best market to expand your business.

It is the largest market in Latin America., with over 212 million people.
It is the largest producer in the region and the third largest in the world., with over 40 million tons produced annually.
Agriculture in general accounts for 25% of Brazil's GDP.
When it comes to exports, fruits and vegetables represent 35% of the total value generated through the international sale of these materials throughout the LATAM region.
Leading LATAM producer of oranges, bananas, grapes, apples, citrus fruits, pineapples, and corn.

Events that may interest you:

06/10/26 to 08/10/26 | Madrid

Notice to the general public

• Free trade fair for industry professionals; • Congresses, courses and lectures subject to charge; • Entry to the event is prohibited wearing tank tops, shorts or flip-flops; • Entry is prohibited for minors under 16 years of age, even if accompanied by guardians. Except for infants up to 1 year old; • The trade fair credential is personal and non-transferable and its use is mandatory; • The trade fair organizer reserves the right to remove any visitor who causes any disturbance or disrupts the smooth running of the event. Their credential will be confiscated and further access prohibited; • The trade fair participant is aware and agrees that the event organizer has exclusive rights to use images (photos and videos) of people, stands and products for the promotion of the event, at any time; • Photos and/or videos of stands and/or products may only be taken with the express authorization of the exhibitor.