IFEMA: A hyperconnected fair organization
Founded in 1980, IFEMA is a consortium formed by the Community of Madrid, the Madrid City Council, the Chamber of Commerce and Industry and the Montemadrid Foundation. Our activity has an economic impact on the territory of 4.374 billion euros and generates more than 26,000 jobs.
At IFEMA we have a very clear objective, to be a place to connect. To connect interests, challenges, concerns, knowledge, hobbies and passions. To do this, we have been designing environments for 40 years in which people, companies and society meet and share interests and challenges. In 2018, more than 700 fairs, congresses and leisure events were organized.
MORE GLOBAL THAN EVER
The international impulse of IFEMA represents one of our strategic objectives, both for our own fair activity carried out in Madrid, as well as that carried out in other countries, where we export IFEMA's knowledge and experience in the management and commercialization of events and spaces.
In 2018, Madrid hosted 51% of Spain's international fairs compared to the second Spanish operator, which hosted 22%, and the third-placed, which hosted 7%.
We promote activity in new markets, strengthening our international position with 16 IFEMA delegations operating in 28 countries.
Open to the public
Concerts, festivals, exhibitions and leisure activities have made a big impact on the IFEMA agenda in the last few years.
One of our commitments is to bring IFEMA closer to people and generate significant experiences at fairs, events and activities that connect with the general interest of those around us.
Therefore, we dedicate 365 days a year to bringing our audiences everything that interests them: business, knowledge, leisure, experiences and future, especially future.
A window to tomorrow: Innovation
Improving the experience of our visitors is one of our priorities, and therefore at IFEMA we have made a great technological commitment to lead cutting-edge developments in the digital transformation of fairs.
We work and promote the use of new technologies to generate experiences.
To do this, through the R&D laboratory at the IFEMA LAB Foundation, we are developing a prototype Augmented Fair and we encourage research into new generation technologies. We promote projects aimed at improving the productivity of the public and private administrative organization.
Committed: To sustainability and the environment
At IFEMA we have set ourselves the objective of being a benchmark in good environmental practices, both in the ethical management of resources and in the correct handling of the waste we generate
The 2019 Annual Report contains the results of a historic year for IFEMA, decisive for the consolidation of the economic growth and the activity of the institution.
"I invite you to enjoy the pages of this Report. Here you will find the keys to an extraordinary year, a really important year for us."
Eduardo López-Puertas Bitaubé - General Manager