Press room

Cabecera interior
From left to right: Isabel Díaz Ayuso, President of the Community of Madrid; Jesús Núñez, President of Fundación MonteMadrid; Pilar Llop, President of the Senate; José Luis Martínez Almeida, Mayor of Madrid; THEIR MAJESTIES The King and Queen of Spain; Angel Asensio, President of the Chamber of Commerce of Madrid; José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID; Eduardo López-Puertas, General Director of IFEMA MADRID; Reyes Maroto, Minister of Industry and Tourism

IFEMA MADRID launches its leadership in digital business with a renewed brand

The presentation of the new strategy and corporate brand was attended by their Majesties the King and Queen, alongside the President of the Senate, the President of the Community of Madrid, the Minister of Industry, Commerce and Tourism and the Mayor of Madrid, among other dignitaries, politicians and business leaders.

The company is undertaking a strategic review aimed at promoting its two main goals: digitisation and internationalisation. Its positioning in the field of sustainability and innovation, placing people at the centre, will also play an important role in this new phase.

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Presidente y Director general de IFEMA en la rueda de prensa institucional dada el pasado 9 de marzo

IFEMA is back in business - with an ambitious health protection strategy for its fairs

The kick-off will be on 22 March with the HIP-Hospitality Innovation Planet event, the first in-person fair in Spain after a one-year hiatus, followed by at least 50 more similar events.

The biggest challenge facing the reopening of IFEMA will be FITUR, the first experience of international movement in Europe, for which PCR and antigen tests will be required to gain access and thousands of exhibitors and professional visitors from all over the world will need accreditation.

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