L’Oréal Paris Backstage

#TodasLoValemos: because the value of women in fashion is immeasurable

Mercedes-Benz Fashion Week Madrid is back with its 75th edition, in which L'Oréal Paris will once again be the official makeup artist and hairdresser. Follow live every day all the trends of the catwalk and the best tutorials and makeup tricks. During the Spanish fashion week, L'Oréal Paris, the brand that through its famous slogan ¨Porque nosotras lo valemos¨ bets for an empowered, independent and beautiful woman inside and out, works hand in hand with the great Spanish designers to create all the beauty trends for the next Autumn/Winter 2022 season. The entire team of professionals of the brand, with its makeup artists and hairdressers, participate with designers to devise the perfect look that accompanies the collections presented on the catwalk, thus achieving the perfect union between fashion and beauty.

L'Oréal Paris Live

Discover all the secrets of Madrid Fashion Week live! Join Iera Paperlight, fashion and beauty tiktoker, in a live broadcast from the L'Oréal Paris TikTok account: @lorealparis  We'll sneak backstage, talk to the makeup artists and perform a live runway makeover - don't miss it!

Because we worth it

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Beauty Zoom #1


Designer Dominnico tells us what he looks for in the perfect make-up look for his fashion shows in this episode of #LOREALDELMAQUILLAJE

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Beauty Talk #2:

Beauty Talk with Juan Carlos Mesa, Creative Director of Angel Schlesser

The winner of the L'Oréal Paris award for the best collection at the 72nd edition of MBFWMadrid tells us why make-up is so important at a fashion show.

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Beauty Talk #3:

Beauty Talk with Goyo Acevedo, make-up artist at MBFWMadrid

What are the best make-up tips from a Fashion Week make-up artist? Find out with Goyo Acevedo.

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Beauty Talk #4:

Beauty Talk with model Carmen Almanza

Fashion Week model Carmen Almanza tells us how backstage is like and what her favourite beauty moments of fashion week are.

Iconic L'Oréal Paris moments and products in the fashion show

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Beauty tips

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