Born in Madrid, Spain, with studies in Law from the UAM and Master in Business and Marketing Management from ESIC Marketing & Business School, Sergio De Lázaro is part of the founding team of Otrura and currently directs its collections.
Throughout his career, he learned the different crafts within the fashion houses for which he has worked and specializes in Leather Goods, Tailoring and Couture, as well as Haute Horlogerie thanks to stays in differents “métiers” in Spain, France or Switzerland.
After almost 19 years in historic fashion houses, he launched the first men's footwear collection for the Fall 2018 campaign. In October 2019, the first RtW collection
He feels more comfortable defining himself as someone trying to convey a creative concept. A twinning between inherited know-how and contemporary language and materials.
The inspiration during this year 2020_2021 is the "Latente".
Latent, understood as all those emotions and feelings that we carry within us, which can sometimes come out and express themselves freely, exposing our most intimate side.
Latent, like what each person wants to express and feel when they wear a garment, shoes or a bag ... Latent, is the implicit individuality of each person, through each Otrura piece.
CollectionV & VI ,that present at MBFWM , we look back at Empty Spain, at the roots of the workshops and the latent crafts in our values and garments.
The heavy environment, loneliness and oblivion, where latent dangers are the only reality that accompanies the teams and people that maintain the industry.
In these colecctions we have tried to capture a very different reality in the fashion industry, compared to the respect and up recognition it enjoys in neighboring countries.
We continue working on the multiple layers, the seams open to the outside, the seams and the trompe l'oeil in the construction of the garments. The "latent" patterns reconstructed in garments different from the originals and lapels that slip and flow. Garments that keep in their interior anomalous constructions that transform the language of their movement.