Born in Madrid, Spain, with studies in Law from the UAM and Master in Business and Marketing Management from ESIC Marketing & Business School, Sergio De Lázaro is part of the founding team of Otrura and currently directs its collections.
Throughout his career, he learned the different crafts within the fashion houses for which he has worked and specializes in Leather Goods, Tailoring and Couture, as well as Haute Horlogerie thanks to stays in differents “métiers” in Spain, France or Switzerland.
After almost 19 years in historic fashion houses, he launched the first men's footwear collection for the Fall 2018 campaign. In October 2019, the first RtW collection.
During the April 2021 edition of the MBFWM he and his team have the honor of winning the L'Oreal award for Best Collection
He feels more comfortable defining himself as someone trying to convey a creative concept. A twinning between inherited know-how and contemporary language and materials.
Men / Women VIII_IX Movements
Theme of the Year: “The Reality of the Dream” _2021/2022
The inspiration for this year 2021_2022 is "The Reality of the Dream".
With the work that is presented in the September edition, the opening of our annual theme of inspiration takes place and that will accompany us, in its different facets, until August 2022.
This year we wanted to focus our collections on a Dream concept, stripped of naif of folk or popular stories.
This, it is stripped of ornament, leaving us with an idea of a dream, related to desires, search, responsibility and our intimate life.
The concept is based on what we have called, "The Paradox of Dream": "If I dream, I create an existence of it. This confirms that it is real, and as such, in its context, it has its own reality ”.
Throughout the year, we will reflect on the limits between reality and dreams, their role as defining our individuality, their irremediability, etc ...
In the VIII_IX Movements we will represent the imprint of the responsibility to achieve dreams, of the fracture that denying it creates and of how it changes us, mutates us at the very moment, when they arise within us.
The MBFWM September 2021 parade is titled "The Rupture of the Dream" and we want to reflect together on the rupture of the intergenerational social story, the rupture of the premises transmitted from the generations of the 40s, 50s, 60s and 70s in Spain on the obligated ways to get to take the class elevator and as in contrast to other societies (North American, French, Portuguese, English, ...) we have not suffered an express cultural and social movement that denounces its rupture, at least until now. A nucleus
of axioms that are transmitted from generation to generation, and that until now has not been questioned or not with enough force (except for slight touches, in the 80's and in the 15M) and that the generations of the 80's remain and suffer. , 90, 00, 10 and up to now.
We continue working on the multiple layers, the seams open to the outside, the seams and the trompe l'oeil in the construction of the garments. Volumes created through pattern work, detailed study of the structure, while introducing new fabrics such as cottons, panas, alpacas, gradients. New silhouettes reinvented with nods to historical moments of social breakdown.