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Otrura

OTRURA CREATIVE MANAGEMENT

Sergio De Lázaro

Born in Madrid, Spain, with studies in Law from the Autonomous University of Madrid and a Master in Business and Marketing Management from ESIC Marketing & Business School, Sergio De Lázaro is part of the founding team of Otrura and is currently in charge of the company and its collections.

Throughout his career, he has studied different trades within the fashion houses for which he has worked and specialises in leather goods, tailoring and sewing, as well as haute horlogerie after spending time in workshops in Spain, France and Switzerland.

After almost 19 years in historic fashion houses (Hermès, Christian Dior, Etro, etc.), and after undertaking other projects, he finally unleashed all his creative passion with his most personal work, Otrura. After four years of hard work, the first collection of men's footwear for the Autumn/Winter 2018-2019, Capsule One 2018 campaign with the #COURAGE communication campaign was revealed.

He is currently immersed in the inspiring annual concept #POTENCIA, the first collections of Couture for men and women.

He is happy to define himself as someone who tries to convey a creative concept of beauty by coordinating workshop talent, rather than as a designer.

OTRURA COMMUNICATION MANAGEMENT

Veronica Abián Santamaría

Born in Sagunto, Valencia, Spain, with a degree in Economics and Business Administration from the University of Valencia and an MBA in Business Management and Marketing (MADEM) from ESIC Marketing & Business School, she is a founder of Otrura and is responsible for its communication strategy.

She started her working life in the banking sector but quickly focused on strategic branding. She worked in the marketing departments of several high added value companies, moving on to managing the strategies for various projects in the luxury tourism sector. She moved to the corporate sector, to strategic marketing consultancy in different branding agencies, founding her own in Valencia.

As she developed, her passion for creativity, fashion and providing experiences caused her to find Otrura four years ago, a project where all her passions come to life. After so many years dedicated to short-term strategies and “fast” marketing, in multiple sectors, she is now pouring all her passion into transmitting lasting values.

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