Juanjo Oliva was born in Madrid. After graduating in Fashion Design at IADE (Madrid), he started out as an illustrator and fashion designer for well-known brands, such as Sybilla and Zara.
After this prolific stage of his career, in 2000 Oliva decided to create his own company, Egotherapy SL, which owns the Juanjo Oliva brand.
He took part in the then Cibeles Madrid Fashion Week for the first time, with his Autumn-Winter collection 04/05. Since then, he has appeared at every edition of this Madrid fashion show.
His extensive and solid career has earned him an equally widespread and heartfelt appreciation. This designer has already received many awards, such as the L’Oréal for the Best Collection of the Cibeles Fashion Show on three occasions, Autumn-Winter 05/06, Spring-Summer 2009 and Spring-Summer 2012, Le Prix d ́Excellence Marie-Claire International 2005, the Best Novel Designer, the “T” for Telva 2006 for Best National Designer and the Style Award from ELLE magazine for the Best National Designer in October 2014. In 2018, he received the L’Oréal award for the best collection of MBFWM for his collection under the Oliva label, his latest.
In 2012, Juanjo Oliva began working with El Corte Inglés, designing his first capsule collection, “Juanjo Oliva for Elogy”. In 2013, he presented his first collection of handbags, again working with the El Corte Inglés Elogy brand. Currently this fruitful collaboration has given way to a new joint project with department stores: “Juanjo Oliva exclusive collection for El Corte Inglés”.
Juanjo Oliva continues to sell his prêt-à-porter and couture fashion collections in his shop at Calle José Marañon, 4 in Madrid.