Although they join forces, each of the events organised by IFEMA will retain their own profile and differentiated area. Specifically, GENERA will set up in Hall 8 at Feria de Madrid, connecting with the other Trade Fairs during the three days of the event.
The GENERA Organising Committee, chaired by the IDAE, Institute for Diversification and Energy Savings -under the Ministry for Ecological Transition and Demographic Challenge-, also includes A3e (Association of energy efficiency companies), ACOGEN (Spanish Co-generation association), ADHAC (Association of heating and cooling network companies), AEE (Wind companies association), AEH2 (Spanish hydrogen association), AMI (Association of comprehensive maintenance and energy services companies), ANESE (Association of energy services companies), AOP (Spanish association of petroleum product operators), APPA (Association of renewable energies companies), ASIT (Solar thermal industry association), ATECYR (Spanish technical association for HVAC), CIEMAT (Centre for environmental and technological energy research), Ministry of Science and Innovation; COGEN ESPAÑA (Spanish association to promote co-generation), CENER (National centre for renewable energies), National Energy Commission; Spanish office for Climate Change (Ministry for Ecological Transition and Demographic Challenge), and UNEF (Spanish Photovoltaic Union).
Having reviewed the results of the last event at the GENERA Organising Committee meeting, the main lines for the next edition were analysed, the theme of which is “Integrating energy for a sustainable future”, in alignment with the United Nation's Sustainable Development Goals and focusing on the goal to reduce emissions with equality, efficiency and solidarity.
The professional conference programming was also drawn up, with the participation of the various organisations and associations members of the Organising Committee.
Among others, the Innovation Gallery and the GENERA Startups Award will return, focusing on the deeply innovating aspect of a Spanish industry that is leading the growth of the international photovoltaic sector. This sector will again have its own area within the event, GENERA SOLAR, proof of Spain’s leadership in the growth of the international photovoltaic sector.
The GENERA Sustainability Forum will again provide the exhibitor companies with an area where they can present their latest solutions and the most advanced technology.
GENERA 2021 will take place in a safe and high-performance environment. IFEMA CONNECT is the Matchmaking app that will facilitate B2B meetings, involve the attendees and connect with the public, afford access to a wide network of contacts, as well as help participate in virtual and live events, and easily schedule and plan meetings and events...
GENERA 2020 closed its 23rd edition with close to 19,000 visitors. The Trade Fair was visited by professionals from 64 countries.
IFEMA has also organised a wide array of measures, following the health regulations established by the authorities, to ensure that the Trade Fair is held with the utmost guarantees.
IFEMA, a safe space
Lastly, and given the situation caused by the current pandemic, we must point out that GENERA 2021 will be held with all safety guarantees. The Community of Madrid has awarded IFEMA the Garantía Madrid seal, which acknowledges IFEMA’s work carried out to meet the mandatory regulations in the new normal caused by COVID-19, as well as for its extraordinary protocols. IFEMA has also received the ‘Safe Travels’ seal from the World Travel & Tourism Council (WTTC) for the Conventions, Meetings and Events Centres industry, thanks to the protocols and actions carried out in order to return to activities with a safe, healthy and responsible reopening.
These certifications acknowledge the importance of the steps and protocols implemented in order to guarantee the safety and mobility of participants in the events, as well as the transmission of information to everyone, regarding access control measures and capacity, physical distancing, hygiene and cleaning; in addition to the redesigning of the events, combining in-person and hybrid formats, as essential measures for proper development of the trade fairs and congresses.
Further information at: www.genera.ifema.es