FLOWER & GARDEN ATTRACTION: THE INTERNATIONAL BOUTIQUE-EVENT TO ADDRESS THE ORGANIZED DISTRIBUTION CHANNELS
Flower and Garden Attraction, The BOUTIQUE EVENT for flower, plant and garden care products production and marketing companies wishing to address the organized European distribution and retail channel:
- Garden centres
- DIY’s and decor operators
- Importers and wholesalers
- Franchises and retail groups
- Supermarket chains
Set to take place from 20 to 22 October, Flower&Garden Attraction will have its own specialized and professional identity and it will take up Hall 1 at Ifema. The event will furthermore make the most of the synergies with flower and plant purchasing managers for supermarket chains from all over the world already attending Fruit Attraction.
Co-organised by FEPEX and Ifema, Flower&Garden Attraction is presented under a new format of an Experiential ShowRoom, as the Industry´s proposal of developing a major European trade event to market flower, plants and garden care products. The key themes of this edition will be: Avant-garde, trends and innovation.
A real garden immersion experience!