Next step: the World

Present and future of technology, business, destinations and sustainability.
4 Discussion forums that are open to provide answers and certainties in a complex and volatile environment in order to continue the journey... to the heart of tourism.

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“Blue Tourism” is an innovative tourism segment in its offer, in generating experiences, in sustainability models and in the strengthening of its competitiveness and profitability. In 2024, it will broaden its scope to include the professional field as well as the general public.

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A benchmark industry, with deseasonalisation and a high level of purchasing power. It accounts for more than 10% of tourists worldwide, approximately 16% of total travel expenditure. This amounts to more than 195 billion dollars a year (according to the World Travel & Tourism Council). 

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A valuable tool to promote the internationalisation and tourism knowledge of our companies. A space for Spanish tourism companies to showcase their potential, knowledge, services and tourism products to buyers from other international markets.

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A unique opportunity to reach new audiences. A film or television shoot, in addition to its impact on the local economy, is a powerful tourism promotion tool that facilitates the positioning of the territories.

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How does the education sector help the tourism industry in the 21st century? Attracting new talent is key to the future profitability of the tourism industry. Companies need professionals with the best and most complete training, people who are agile and prepared to interact with the new digital tourist.

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A meeting point for the main players in language tourism. A programme of activities based on the projection of Spanish and its capacity to become a tourist attraction for dozens of potential markets.

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Sports tourism in all its facets: training camps, sports holidays, motivational travel. It will capture the general attention of all attendees, companies, destinations, tourism professionals, authorities and the media.

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The third edition of the FITUR Woman section, focuses its debate on the role of women in the world of work in the tourism industry and the importance of female leadership in rebuilding a better sustainable and inclusive tourism.

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FITURNEXT Observatory, FITUR'S platform dedicated to promoting good practices in tourism. The objective is to share with the tourism community a selection of proven and easily replicable initiatives to improve the quality of tourism activity in terms of sustainability.

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