Destination Italia, DMC leader in incoming tourism to the “Bel Paese”, controlled by lastminute.com group and Intesa Sanpaolo, returns to the not to be missed appointment of Fitur (Madrid 22-26 January, Hall 4 stand A27) boasting positive results from the Iberian and Latin American markets, that confirm the significant organizational and product innovations launched in 2019, bearing significant effects in the offer.
Spanish and Portuguese-speaking markets year to date performances are excellent indeed, growing overall by more than 30%, driven also by the XML channel which - thanks to the Juniper technology adopted by Destination Italia just over a year ago - benefits from integration with the systems of the most important South American Tour Operators (including NEMO, the leading booking software in the region). The new platform has also enabled rapid and more complete integrations with suppliers - hotels, other types of accommodation, transfers, assistance, multi-day tours, excursions, activities etc. - thus increasing the benefits of online interaction with customers, who seized the opportunity to automate the search and booking functions for the Italian touristic products, as the destination remains central to travel markets from the whole world.
The performance on the XML channel also brought the result, beneficial rather than simply compensatory, of overcoming the economic situation that affected the area from a political and currency point of view, which, however, did not prevent the Brazilian market from growing by more than 50% compared to 2018 and again in strong growth already in the first part of 2020. In this first span of the season, sales are on the rise at global worldwide level (+ 30% compared to 2019) and this constitutes a good viaticum for new Head of Sales Alessia Santamaria, who joined Destination Italy (from Alpitour) at the beginning of December.
Quite remarkable are also the results for SONO Travel Club, Destination Italia travel luxury division, whose liveliness in terms of product, communication and commercial presence demonstrates how the limit to the growth of luxury tourism has more to do with supply than with demand, as confirmed by the actual doubling of SONO's order backlog for the current year.
As per tradition, the new Destination Italia (formerly Gartour) catalogs in Spanish and Portuguese dedicated to operators from Spain, Portugal and all countries of the Latin American area, to be presented at Fitur 2020 as well as upon the several sales-calls already scheduled in Mexico and Peru (February), Chile and Uruguay (March), Argentina (April), Spain (May) and finally in Brazil, that since the beginning of the year also benefits from the addition to the team of Danielle Mello, new Market Manager dedicated to main country in the area, whose Brazilian nationality and education, as well as long residence and knowledge of both source and destination markets, represent an ideal link between supply and demand.
Destination Italia 2020 catalogs are the outcome of painstaking work, this year inspired as never before by the active listening to customers and by the result of feedbacks collected directly from the business operators, as well as from guests directly on site: greater attention to the rhythm in guests’ day and a further improvement in the quality of the hotel facilities are just examples of the steps forward generated by such process. Departures are guaranteed as usual and already available to be reserved, at the moment with an advance booking campaign offering special rates until February 28th.
Among this year absolute news are the excursions for cruise passengers from Italy’s main ports - whose demand is significantly increasing, particularly from the Mexican market – and the packages by train, featuring the much appreciated high-speed rail. On the other hand, the range of the Tesoros del Sur in Southern Italy multi-day tours - highly requested for the opportunity to mix, according to the travelers’ needs, well-conceived tours and extensions at competitive prices - has been further expanded. Standing out, among the new combinations, are "Amalfi and Puglia" and "Amalfi and Sicily", which give body to the paradigm for a real strategy of flow diversification, i.e. combining most popular destinations with already known locations that maybe do not – alone - justify a trip to Italy. The entire travel bouquet is thus enriched with new destinations and involves experiences such as tastings of typical products and cooking classes, ever increasingly popular.
Among the new products deserve to be mentioned also the MiniVan tours throughout Italy - with dedicated and guaranteed departures for very small groups, and families or friends (6/7 people max), in Spanish or Portuguese - that follow predefined itineraries at an ideal pace, visiting locations with more ease, intimacy and flexibility.
The distribution strategy confirms the key role of Tour Operators as the hub to connect with Travel Agencies, also providing them with access to the new "Agentes de viajes", a program with dedicated rates reserved to professional operators, designed to a enhance their knowledge of Italy and of Destination Italia product offering.
"The market is greatly rewarding our value proposition and our new organization - says Nicola Gasperini, CEO Destination Italia - in particular the strong integration between sales and booking and, last but not least, the customization degree of our offer, embracing the whole of Italy. At Fitur, as usual, we will meet consolidated partners and new operators, with the goal of giving to all of them up-to-date and competitive products, the most advanced technological tools and the appropriate customer assistance to develop their business".
Destination Italia will attend Fitur 2020 with a 10 people team including, in addition to CEO Nicola Gasperini, Marco Ficarra (co-founder and vice president), General Manager Roberto Pannozzo, Federica Sorrentino (Market Manager LatAm and Spain) and the above mentioned Alessia Santamaria and Danielle Mello, respectively newly-appointed Head of Sales and Market Manager Brazil. (each reachable via email at: email@example.com)
Media Relations Dragonetti&Montefusco Comunicazione firstname.lastname@example.org Annachiara Montefusco T +39 0248022325 M +39 339 7218836