FITURNEXT Observatory, is FITUR'S platform dedicated to promoting good practices in tourism. It works throughout the year to identify and analyse the initiatives launched at the global level by companies, organisations and destinations, which are able to generate a positive impact on both the experience of visitors and residents, as well as on the development of destinations and the balance of the planet.  The objective is to share with the tourism community a selection of proven and easily replicable initiatives to improve the quality of tourism activity in terms of sustainability