Madrid Beauty Days

Aesthetics, medicine and cosmetic surgery, avant-garde equipment, cosmetic treatments, hairdressing, make-up and manicure trends all had their place at the Madrid Beauty Days, the biggest make-up and beauty event in Madrid. A great event open to the public and the first big beauty party was held on April 22, 23 and 24, 2016 at IFEMA MADRID.

Over seventy firms of cosmetics, make-up, hairdressing and beauty centres were present at this event organised by IFEMA MADRID. Madrid Beauty Days was considered to be a great 'theme park' of Beauty. One of the keys to its success is that attendees were able to experience first-hand the latest personal care and diagnostic techniques, advised by prestigious specialists.

Participating brands

Madrid Beauty Days was attended by prestigious brands of cosmetics and beauty products, including Revlon, Shiseido, Masglo, Jeunesse, Raíces Blancas, Icon, Foreo, Tangle Teezer, Balb Care, Tachi Make up, Nu Skin, Mary Kay, as well as the clinics Diego de León, Cristina Galmiche, 3D Eyes, Centro Medico Boadilla, Fresh Indulgence Tanning, Valgo Investment and Pelostop, among others.

A nod to inner beauty

Madrid Beauty Day set up a space dedicated to Interior Beauty, following a new trend that seeks to project a real and healthy personal image. Thus, Madrid Beauty Days deployed a wide range of activities and product presentations aimed at finding balance and experiencing beauty in all its dimensions, putting health and science at the service of human beings.

Among the permanent activities in this area, visitors were able to attend a session on lymphatic and facial drainage; head massage; natural wicks and dyes; nutrition for beauty; antioxidants; reiki; resonance; reflexology; femininity and polarity of couples workshops; shiatsu; energy coaching; acupuncture; pilates; hypopressives; hormonal yoga; psychoaesthetics; relaxation; meditation with bowls and quartzes; make-up and personal image consultancy.

The Inner Beauty Space provided visitors with an "oasis" area designed to disconnect from the noise and find themselves inside, where juices and tea were served.

Another part of the contents of this edition was oriented to the treatments and personal care for the summer.

Could´t miss the sport

The Madrid Beauty Days fair hosted the best fitness activities of the moment during its celebration. The sports consultancy Valgo was in charge of developing these activities during the three days of this event. The different fitness disciplines were organized in four blocks of collective activities.

Attendees were able to enjoy at the Puerta Norte Convention Centre at IFEMA MADRID the most popular activities at the gyms, such as Zumba, Aerodance, Cardiobox, Total Body Conditioning, Body Mind or even Kangoo Jumps, the sports shoe with the lowest impact in the world, fun and safe.