FIE 2.0

Cabecera interior

FIE 2.0

FIE is the International Spanish Language Forum and was born as a meeting point for reflection, contact and exchange between companies and institutions that use Spanish.  The last edition of the FIE was held between 23 and 26 April 2015 in IFEMA, with coinciding events in the town of Alcalá de Henares. This fair was established as an instrument for the creation of value and cultural contribution in the field of economic and business activity, and for the creation of wealth and innovation.

The objectives of FIE 2.0 were to serve as a vehicle for attracting private and public resources; to identify business opportunities in the global market; to develop and provide services oriented towards companies and associated entities; to share growth; to develop alliances; to create business opportunities; to offer and analyse innovative products and services; to increase the capacity to generate employment; and, to serve as a platform for communication with society.

The sectors convened for the celebration of this forum were the following:

Translation, Consulting and Language Technology
Teaching, Training and Language Tourism.
Contents and Cultural Industries in Spanish.
Technology, Science, Research, Services, Rights Management and Intellectual Property.
Entities, Institutions and Associations promoting Spanish.

Internationalization and leisure

The International Spanish Language Forum (FIE 2.0), was awarded at the 7th Protagonist in Education Awards 2015. These awards, granted by the Magisterio newspaper, dean of the educational press in Spain, are the recognition of the civil society to ten exemplary initiatives and testimonies that with their work favor the improvement and advance of Education in our country.

The winners, who include administrations, NGOs, schools, teachers, the media, companies and personalities, were selected from more than a hundred nominations. Specifically, in the case of the International Spanish Language Forum (FIE 2.0), the award was based on the event's objective of promoting the Spanish language as an asset that generates business.

Strategic location

FIE 2.0 was developed in Madrid because it is a strategic location. It is the city in Southern Europe that offers the best communications within the country, with Europe and Latin America. Furthermore, it is a business city and is home to the main business concentration in Spain, a favourite destination for foreign investment. Another determining factor is the city's excellent transport infrastructure.

Likewise, IFEMA gives the fair a differential value as well as a reputational support. IFEMA positions the event as a communication platform and gave it a great capacity for networking and interaction, making it a platform to carry out Relationship Marketing. The promotional capacity, the international projection and its modern and well-equipped facilities were decisive in developing FIE 2.0 at IFEMA.

Effort with reward

The International Spanish Language Forum (FIE 2.0), was awarded at the 7th Protagonist in Education Awards 2015. These awards, granted by the Magisterio newspaper, dean of the educational press in Spain, are the recognition of the civil society to ten exemplary initiatives and testimonies that with their work favor the improvement and advance of Education in our country.

The winners, who include administrations, NGOs, schools, teachers, the media, companies and personalities, were selected from more than a hundred nominations. Specifically, in the case of the International Spanish Language Forum (FIE 2.0), the award was based on the event's objective of promoting the Spanish language as an asset that generates business.