Gastronomy, food and tapas fairs
It is evident that gastronomy and Spain go hand in hand. The tradition of tapas has been perfected over the years by the Spanish and has become well-known worldwide. Nowadays, going out for tapas has gone from being a purely culinary concept to being part of the country’s culture, enjoying the experience. This gastronomy attracts tourists in such a way that 15% of people who visit Spain do so because of the food and they spend 20% more than the average visitor.
The gastronomy takes into account the origin of the ingredients, the recipes and the culinary techniques of each culture. For this reason, Spanish gastronomy can boast a great richness based on the multiple roots that converge in the territory.
According to the Observatory of Culture, gastronomy is the field most highly valued by the population, ahead of fashion and literature. In this sense, local cuisine is a differentiating element of the Spain Brand, which is becoming more and more widespread in the global panorama.
The DNA of Spanish cuisine is the Mediterranean diet, characterised by being very healthy, varied, balanced and tasty. The large amount of food provided by the land is worked by professional chefs who create dishes where craftsmanship and tradition coexist with creativity and the avant-garde.
Gastronomy as an economic engine
The gastronomy sector is configured as a value chain that includes agriculture, livestock and fishing, as well as the food and beverage industry, distribution and catering.
The constant evolution of this sector is mainly associated with the creativity of Spanish chefs who, with effort and perseverance, have managed to combine tradition and Spanish roots with the avant-garde and the influences of international gastronomy.
In addition, years ago creative cuisine was associated with the upper class but, increasingly, the middle class is becoming interested in this field and in tasting dishes that they cannot eat at home, which is resulting in an increase in consumption.
The convergence of all these factors is shaping Spanish cuisine as an international benchmark. In fact, Spain has more than 200 Michelin-starred restaurants and many others in cities in other countries, which have great prestige at an international level.
Another of the determining factors for gastronomy to be an economic motor is the increase in what is known as gastronomic tourism. This makes it possible to make known all the regions and cultures that coexist in Spain through the union of the gastronomic experience with accommodation, guaranteeing quality tourism. All of this is also promoted at an international level, promoting the Spain Brand as a lifestyle and philosophy of life.
Social responsibility and evolution
The gastronomy, food and tapas sector goes far beyond the taste of the dishes and puts the quality of the products, as well as their origin, in the foreground. In Spain there are several quality guarantees, such as the Denomination of Origin, which take into account factors such as production systems.
Within this sector it is increasingly important that products are organic or biological and that they respond to sustainable production, where no chemicals or pesticides are used on crops and where animals are raised in the wild. Likewise, quality guarantees seek to favour local products in order to develop the economy and regional recognition.
In addition to advocating organic quality production, the sector is working to eliminate food waste and help the neediest.
Technological advances have also reached the gastronomy industry and have become yet another production tool. So much so, that it has modified the ways of doing both agriculture and industry and distribution, thanks to new fields such as Big Data and R+D+I.
In short, Spanish cuisine is one of the country's most prized assets, and that is why at IFEMA we want to support all brands and professionals in the sector, giving them the opportunity to expand their international projection and expand their business portfolio at our Gastronomy, Food and Tapas fairs.
Among the fairs held at Feria de Madrid, you can find Eat2Go, the specialized and monographic event for the Food Delivery and Take Away Industry; Intersicop, International Bakery, Pastry, Ice Cream and Coffee Exhibition; Fruit Attraction, International Fruit and Vegetable Exhibition; Meat Attraction, International Meat Trade Fair; Vendibérica, International Vending and Automatic Catering Trade Fair; Organic Food Iberia, International Meeting of the Bio sector; Gourmet Trade Fair, International Trade Fair for Quality Food and Drinks; Guía Peñín, Best Wines of Spain Trade Fair; and, BioCultura, the responsible consumption trade fair.