ARCO Madrid

Sponsorships and Collaborations




Since its foundation in 1729, the first champagne House has been able to gather expertise and audacity to create exceptional champagnes, based on the knowledge of Chardonnay grape. Unique caves to be acknowledged as National Monument in France and World Heritage of Unesco, Ruinart has become the champagne of the art world thanks to relations with artists such as Vik Muniz or its partnership with the best art fairs in the world.


Cervezas Alhambra presents, in collaboration with ARCO, the fourth edition of the Cervezas Alhambra Award for Emerging Art. An award in which, in addition to honouring artistic excellence, we will experience first-hand the work process, thus bringing art to a larger public. This work process will culminate in the production of a work made using craft techniques. Because craftsmanship is a territory that is closely linked to the brand, to our origins, to the way we make each of our beers, to our philosophy, to our values. A territory that, if worked under an artistic/conceptual perspective, we believe deserves to be elevated to the category of art.


For third year in a row, ARCOMadrid has a set space devoted to the luxurious Guatemalan rum brand. The “Patio Ron Zacapa”, takes art lovers to an enchanted world above the clouds as a tribute to the crafts that evokes the magic of Guatemala. Also, Ron Zacapa joins again NuBel, the pop-up restaurant of Reina Sofía Museum, that offers to gastro and art lovers the perfect opportunity to share luxury experiences in the gastronomy area of ARCO. The elaboration of Ron Zacapa developing its complex flavors at 2,300 meters above sea level, in it´s “The House Above the Clouds” of Guatemala, is an expression of craft, richness and quality.


Since 1993, illy has been strongly involved with the contemporary art world with the aim of spreading the company's commitment to sustainable growth of the international artistic community. Through the project of the illy Art Collection, more than 100 artists have used the iconic white cup as a canvass to make the experience of drinking coffee an unforgettable moment of pleasure and beauty, involving all senses and emotions. For illy, in constant search of excellence and beauty, offers the opportunity to give visibility to the art work done by artists from coffee producing countries with its illy SustainArt Prize in ARCO.







Talent on board at ARCO.

A space for resting and thinking.

Iberia at ARCO 2020 shows the Talent on board initiative, a proposal that aims to support talent in any field or discipline and spread it all over the world. It is presented in a place of transition for the visitor, an intersection space where is possible to rest and think. A rest area where fashion, photography, music, art, sport or gastronomy, fly over us in a celing  of neon lights, and where we talk about creativity, work ... ultimately culture and Spanish talent.

We put the talent to fly!





For the fourth consecutive year, NH Hotel Group will present the NH Collection Guest Relations space in the VIP Area at Feria de Arco. Visitors will enjoy a premium service with personalised attention to cover all their needs while they are in Madrid, and benefit from useful information on the most important culinary and leisure options. Our top Guest Relations staff will look after visitors throughout the 37th edition of the event, making sure it is a unique experience. This exclusive Guest Relations service is a mere sample of what NH Collection brand hotels have to offer. In the Spanish capital, we have the NH Collection Eurobuilding, certainly Europe’s leading leisure and business hotel, whose services include superb cuisine (Diverxo, Madrid’s only three-Michelin-star restaurant, 99 sushi Bar and Domo by Doncero & Cabrera), unparalleled design and technology (3D holograph or SMART RoomSystem) or the new NH Collection Madrid Gran Vía hotel that has a very central location on one of the most famous and historical streets of Madrid. Also available are our five-star NH Collection Suecia, NH Collection Palacio de Tepa and NH Collection Paseo del Prado. These hotels are brimming with charm and feature heritage architecture, excellent locations, impeccable attention to detail and superb customer services. All to guarantee unforgettable experiences. Enjoy an extraordinary stay at one of our recommended hotels. Book direct now by calling + 34 91 600 96 03



AUARA is a Social Enterprise that works against the hardest poverty that exists: the lack of drinking water that affects more than 700 million people. AUARA invest 100% of their dividends in projects to ensure clean water access in developing communities, selling, amazing and sustainable products. AUARA has been the first water Brand in Europe to produce its bottles with 100% recycled material. Instead of producing new plastic, they give a second life to the one already existing avoiding post-consume plastic to end up in nature.