SALON LOOK

Last Edition

SALON LOOK INTERNACIONAL CONCLUDES ITS 2010 EDITION BY NOTCHING UP ANOTHER SUCCESS

 

Madrid, 4th November 2010.- The thirteenth edition of SALÓN LOOK INTERNACIONAL, an event organised by IFEMA that took place between 15th and 17th October at Feria de Madrid, achieved some highly positive results, both in terms of its participation and visitor figures and with regard to the trade objectives pursued by the companies taking part at the fair. This edition welcomed a total of 78,584 trade visitors, of whom 1,350 travelled to the fair from abroad. The United States, Colombia, Venezuela, Argentina and Brazil were the main countries of origin of these foreign professionals, thus confirming the fair's role as one of the favourite events for the industry within the Spanish-speaking world.
This edition of SALON LOOK INTERNACIONAL featured the participation of some 383 companies, 30 more than at the last edition. These companies brought together some 1,000 Spanish and foreign brands within an exhibition area measuring 13,000 square metres, a 6% increase compared to the year 2009. The fair featured the participation of 51 foreign companies, with the largest numbers attending the fair from Italy (26 exhibitors), Portugal (6 exhibitors) and France (5 exhibitors). Poland made its debut at the fair with 3 participating companies.
The growing international importance of SALÓN LOOK INTERNACIONAL complements the fair's indisputable role as a key marketing tool for the industry. The professionals at the fair once again revealed considerable interest in the wide-ranging and innovative products and services brought together at the fair, as well as the numerous demonstrations presented at the stands, not to mention the different activities that were organised to coincide with the fair itself.

For their part, the participating companies revealed high levels of satisfaction regarding the results achieved at this edition, both in terms of the highly professional nature of the visitors and with regard to the quality of the contacts they were able to establish throughout the fair's three-day duration. The participating companies also managed to fulfil their commercial objectives. In fact, a high percentage of participants declared that they would be interested in taking part at the year 2011 edition.
The fair's exhibition extended throughout Halls 2, 3 and 4 at Feria de Madrid. With regard to hairdressing, Hall 2 hosted the staging of the Hair Look Fashion Show, whilst Hall 4 featured the hairdressing brands, including both products and furnishings and sales. As far as beauty care was concerned, Hall 3 featured all the latest advances in this field, as well as products and services relating to aesthetic medicine, wellness, spas, nails, make-up and natural cosmetics. We might also mention the Zoom Area in the Beauty Care section, which brought together the lines that have only recently been launched onto the market. This area once again received a warm welcome from both exhibitors and visitors. As a new feature at this edition, the connecting area between Halls 3 and 5 offered a new space devoted exclusively to presenting the application of beauty treatments. This area, known as Beauty Cabins, was based on the presence of four exhibiting companies, Germaine de Capuccini, Ainhoa, Anubis and DRV, who introduced professionals to the application protocols corresponding to their different products.   
SALON LOOK INTERNACIONAL featured the participation of a series of leading companies within the beauty care sector. Among the cosmetics companies that took part at the fair, we might highlight the following, among others:Anubis, Mesoestethic, La Bioestetique,; Montibello, Germaine de Capuccini, Ella Baché, Alissi Bronte and M2 Lashes. Within the field of natural cosmetics we might mention Naturswiss. The beauty apparatus suppliers included Reference, Depitotal, EA Solilaser (LPG), Candela and Corpora. As far as nails were concerned, Opi and Professionails were the companies that took part at the fair, whilst D'Orleac appeared at the event under the heading of make-up.   
Based on these excellent levels of participation, the fair confirmed its role as a unique forum at which to promote know-how, present new technologies and launch the latest trends.
The Coinciding Activities Were a Resounding Success

Coinciding with the trade exhibition itself, SALON LOOK INTERNACIONAL organised a wide-ranging Trade Activities Programme, which encompassed the staging of the Third Beauty Care Congress, the Second Spa & Wellness Congress and the Spa Management Seminar. All of the sessions that made up the agenda at these events featured high attendance levels.

More than 130 members of the industry attended the third edition of the Beauty Care Congress, the most important event of its kind in the Spanish-speaking world. The Congress was a resounding success. Throughout the course of the event, a number of papers were presented, all of which enjoyed packed attendance, surpassing all the initial expectations. These favourable results were determined by the high stature of the participating speakers, consisting of a series of renowned Spanish and foreign professionals from the worlds of aesthetic, medicine and scientific research. These speakers offered the Congress participants an insight into the latest techniques, new features and trends within the field.

The Second Spa & Wellness Congress also concluded with some favourable results. On this occasion, representatives from the most prestigious Hotel-Resort & Spas, Urban Spas and Health Resorts presented their management experiences. A Spa Management Seminar was also organised and featured the presentation of two interesting papers. The first paper analysed the current situation, trends and prospects within the spa segment, whilst the second provided advice and guidance regarding the adoption of a more efficient management model.

For the fourth consecutive year, SALON LOOK INTERNACIONAL also provided the setting for the staging of the National and International Nails and Make-Up Championships. As far as nails are concerned, Saturday 16th witnessed the staging of the French Manicure Championship, whilst Sunday 17th was the date of the Inlay and 3D Championships. A Programme of Papers for the nails segment was also organised to take place at the same time as the competitions, tackling a series of highly topical themes.
Furthermore, the Hippie Make-Up Championship was staged on Saturday 16th, whilst the Red Carpet Make-Up Championship took place on Sunday 17th. The creativity of the participants at all of the make-up and nails competitions impressed the corresponding juries. Alongside these championships, various different demonstrations and papers on the theme of make-up took place on the weekend.

Coinciding Activities

Organised to coincide with the trade exhibition, SALON LOOK INTERNACIONAL presented a wide-ranging Activities Programme. All of the events organised as part of the programme were strongly attended.

Among these, we might mention the Hair Look Fashion Show, which once again presented a series of spectacular shows that served as an ideal means of presenting a diverse range of cuts, colours and gathered effects for the season. Over two days, this event attracted some 4,200 visitors, all of whom were interested in enjoying a series different step-by-step live shows offered by a number of leading stylists of international renown. In fact, some of the shows concluded with standing ovations on the part of the public.  
The Hair Look Fashion Show kicked off on Saturday with the staging of the Eleventh Omat-Habia International Gala of Promising Young Creators and the presentation of the Vallina Golden Comb to Alfonso Martínez from RIZOS. Sunday was the day for the X-PRESIÓN Show, at which this group presented the collection that won the AIPP Grand Trophy 2010.
The same day witnessed the presentation of the Sassoon Academy Collection Fashion Workshop and the staging of a spectacular event by Club Fígaro, the Second Fígaro Fashion Parade, which brought together the most outstanding hairdressers of the moment. The day ended with the presentation ceremony for the first edition of the FIGARO AWARDS. The winners included the following: Best Hairdressing Newcomer, José Almendral, from X-PRESION; Men's Hairdressing, GS PELUQUEROS (Pamplona); Women's Fashion Hairdressing, José Boix from TONI & GUY; Cutting-Edge Hairdressing, GEMIS VALENCIA; and Spanish Hairdresser of the Year, Carles Sánchez, from PELYSINERA.
Furthermore, the fair's training courses enjoyed high levels of participation. Specifically, the courses offered by the international instructors from Toni & Guy were packed out, based on the participation of nearly 300 professionals.

An Outstanding Sector of the Economy
According to figures furnished by the Spanish National Perfume Product and Cosmetics Association (STANPA), Spanish companies specialising in the world of beauty care products and cosmetics generate an annual turnover with an estimated value of nearly 2,000 million euros. This figure forms part of the overall figure of 5,000 million euros, which corresponds to the turnover of the industry as a whole, bearing in mind the business generated by both manufacturers and wholesale distributors.   According to STANPA, this industry provides direct employment to some 33,000 people, to which we must add another 50,000 indirect jobs at handling and packaging companies, transport companies, retail traders, hairdresser's and beauty care centres, advertising companies, media bodies, etc ...

Following the success of this edition, SALÓN LOOK INTERNACIONAL has already begun preparing for its fourteenth edition, which will take place between 14th and 16th October 2011, at Feria de Madrid.