3 core strategies to design a Trade Fair to suit the client´s needs:
“Your company, the Key to building a stronger, more innovative and more international industry”
MOTORTEC AUTOMECHANIKA IBÉRICA, THE LEADING EVENT IN THE AFTERMARKET AND SERVICE STATION INDUSTRY
INTERNATIONAL POTENTIAL. Spain and, specifically, Madrid as a strategic geo-economic city. Exceptional business platform for southern Europe, northern Africa and Latin America.
GEARED TOWARDS PROFITABILITY: maximum return on investment. Personalised advising for each exhibitor, on both the different participation models and the types of communication that help raise each participating company’s visibility.
COMMERCIAL MEETING FOR THE INDUSTRY for all agents belonging to the world of Part & Systems, workshops and service stations. Three large industries; visibility and business in a unique venue with many common synergies.
IMPROVE COMPETITIVENESS and boost the production and commercial process for the Iberia market, for exports or as a business platform between visitors and exhibitors from outside of Spain.
PROFESSIONAL MEETING POINT and forum for news and trends for visitors. A centre for business and human relations.
AFTERMARKET WEEK. events and activities in addition to Motortec Automechanika Ibérica, with extensive media coverage and a single purpose: to make drivers aware of the importance of good preventive maintenance of their vehicles.
“Each and every industry professional who visits Motortec Automechanika Ibérica must find what they are looking for”
OBJECTIVE: TO ENSURE THE GREATEST TURNOUT OF PROFESSIONAL VISITORS, PARTICULARLY THOSE WITH DECISION-MAKING POWER, through:
IDENTIFYING VISITOR PROFILES according to each exhibitor’s needs. Segmentation according to exhibition supply and demand needs.
MEETING POINT FOR INTERNATIONAL VISITORS. International positioning with particular emphasis on southern Europe, northern Africa and Latin America. Madrid will be transformed into one great workshop facilitating connections between visitors and exhibitors.
GREAT ABILITY TO ATTRACT visitors through the trade fair, as well as all industry members.
TRAINING AND INFORMATION for the purpose of being the best platform for spreading ideas, knowledge and concerns in the Aftermarket and Service Station Industry.
ALL WORKSHOPS AND SERVICE STATIONS IN ONE LARGE MEETING: THE AFTERMARKET FESTIVAL
ACTIVITIES:
Communication campaign adapted to the different industries and according to each visitor’s needs.
Trade fair customised to professional visitors’ needs to promote business between exhibitors and visitors and meet visitors’ expectations.
National and International Buyers Program designed to attract the main existing and potential clients and opinion leaders in the industry.
Work together with National and Regional Associations of workshops, as well as the main chains of multi-brand workshops and service station associations.
Activities, demonstrations and training adapted to each group of visitors.
Online System for Inviting Professionals: which ensures maximum attendance and coverage.
Presence and support from Motortec Automechanika Iberica at all industry-related events.
“We organise the participation of each company according to own goals, which are our goals”
INDUSTRY COMMITMENT
THE ENTIRE VALUE CHAIN present at Motortec Automechanika Ibérica: Manufacturers; Dealers; Purchasing groups, etc.
AFTERMARKET ALL IN ONE PLACE: Mechanics, Workshop equipment, Auto body and Paintwork, Windows, Tyres, Accessories, Oil companies and everything related to the world of service stations.
EACH INDUSTRY WILL ENJOY ITS OWN IDENTITY and importance under an “umbrella” trade fair format in which important synergies are created.
OUR AIM IS TO MAXIMISE PROFITABILITY AND VISIBILITY FOR THE EXHIBITOR. TAILOR MADE TRADE FAIR.
ACTIVITIES::
Identification of general and specific objectives for each exhibitor.
Promote and create tools that favour professional contact between exhibitors and visitors.
Personalised advising for each exhibitor according to their participation format; Turnkey Stand packages and Free Design Stand projects.
National and International Buyers Program, which works to attract each exhibitor’s main clients.
Demonstrations, conferences and training “box” areas at the trade fair for exhibitors to make their main news and innovations known to the public.
Advising and courses on trade fair marketing. How to optimise communication and maximise participation before, during, and after the trade fair.
Business sessions, meetings and round tables among different Aftermarket agents.
Innovation Gallery where each exhibitor can display their products’ innovation and development. Achieve maximum impact and media coverage before, during and after the trade fair.
Personalised image and communication for each industry.