There are several reasons why should you visit a trade fair:
- They are useful for obtaining information on the hottest new items. Fairs enable you to attend live demonstrations and view new product and/or service presentations.
- They allow you to present the sellers that interest you the most and to arrange face-to-face purchasing encounters with them.
- Trade fairs are ideal for making direct check-ups on product characteristics, prior to purchase.
- They enable you to compare prices and terms of sale across the range of specialised offerings.
- They give you the opportunity to solve problems and discuss your needs with qualified technical personnel.
- They are an ideal forum for maximising exposure to market trends.
- They allow you to contact current and potential suppliers and to draw up comparisons.
- They provide an opportunity of attending congresses, seminars and parallel events unquestionable sources of information on industry evolution and trends.
- They are one of a company¹s key tools for projecting a given purchasing-power image.
- They enable you to change the way sellers perceive your company.
- They allow you to assess your possibilities of participating in the future as an exhibitor.
¿Did you know that ...?
- Trade fairs are ranked second in terms of their impact on the sales process, surpassed only by direct sales.
- The average cost per visitor is 45% less at a trade fair than in a direct sale operation.
- In 91% of the cases, participation at trade fairs is a key factor in the purchasing decision process and ranks first in relation to other sources of information (publications, associations, directories, salespersons, etc.).
- For 85% of companies, participation at fairs represents significant cost savings thanks to the concentration of product and/or service purchasers and suppliers at a single venue.
- According to these analyses, 80% of companies believe that trade fairs provide the only opportunity for discussing problems and current trends with other industry players.
- Around 52% of the prospective customers contacted at fairs do not require subsequent visits in order to wrap up a sale. On the contrary, first contacts on prospects¹ premises require an average of 4.3 visits before operations may be closed.
- 71% of visitors share the information obtained at fairs with 1 to 6 other persons upon returning to their companies.
- 83% of leading businesspersons express their confidence in trade fairs as tools for keeping in tune with industry trends.
- In general terms, around 50% of visitors are first-timers at any given trade fair. Considering that new players enter every business scenario on a daily basis, fairs are ideal places for establishing contact with them.
- Close to 80% of fair visitors wield purchasing-decision power in their companies or bear influence on such decisions in relation to the products and services on show.
Feria de Madrid would like to thank the Spanish Trade Fairs Association (AFE) for its autorisation to reproduce part of the content of their survey.