This observatory will act as a guide for identifying future trends in tourism and to highlight guidelines with a positive impact on the economic, social, cultural and environmental areas.
Five busy days at the global tourism industry's leading business forum that lead to hundreds of opportunities for making contacts, starting new projects and making agreements.
Eighty million travellers choose their holiday destinations around films and television series. The number of people travelling to a destination after watching it in a film or series has doubled in the last five years, diversifying the tourist offering and overcoming seasonality.
As part of the FITUR's strategy to segment the content it offers, this year it focuses again on MICE Tourism, a major driver of the global tourism industry.
FITUR accommodates both mass tourism and niche markets. Each year we expand our showcase of highly specialised proposals that make the tourism landscape more diverse and sustainable.
Using technology you can understand each traveller's preferences, tastes and behaviours, to offer a unique experience which can arouse emotions that lead to that irrational moment that influences purchasing decisions.
Smart tourist destinations, chatbots, tourist start-ups, artificial intelligence… FITUR is the platform for learning, debates and inspiration. Spain is leader in tourism. Over the years we have gained valuable tourism know-how: Now is the time to go abroad and get a return on all you have learned.
Once you have registered, join the Trade Meeting Point to prepare your participation in advance, for online requests for appointments with exhibitors and other trade visitors during the days of the trade fair.
Get discounts on transport, accommodation, and more with FITUR Passport, and enjoy more of Madrid, the world's Tourism capital and UNWTO headquarters, and its leisure, cultural and gastronomic attractions.