ARCOmadrid_2011

AREAS IN ARCOmadrid

VISITOR AREAS

COCA-COLA LIGHT SPACE
Coca-Cola Light, in collaboration with ARCOmadrid, is organising free guided visits to bring contemporary art closer to visitors. In addition they will present every visitor with an exclusive, limited edition, aluminium bottle designed especially for ARCOmadrid.

 

HEINEKEN SPACE
The Heineken® brand's clear commitment to art and design, and Holland's participation this year as the guest country, means the presence of this international beer at ARCOMadrid 2012 makes perfect sense.
Appealing to its roots - Holland - and faithful to its international, avant-garde and cosmopolitan spirit, the Heineken® brand's participation in this new edition of ARCOmadrid takes on a special form, providing a genuinely Dutch meeting point at Heineken® Art Plein while maintaining its exclusive bar in the VIP Lounge.

 

ILLYCAFFÈ SPACE
The illycaffè space takes its inspiration from the last edition of Galleria illy in London, a collaborative project with Michelangelo Pistoletto, where illycaffè presented its new brand positioning LIVE HAPPilly for the first time. This shows us how each day little actions can turn into moments of pure revelation, when everything else around seems simply extraordinary and brings happiness. The same thing happens when you enjoy a good cup of coffee and experience the pleasure of letting yourself go and satisfying the senses, combined with intellectual and aesthetic pleasure, illycaffè pleasure.

 

SUSHITA SPACE
Sushita, as specialists in Japanese food, add an exotic touch to ARCOmadrid 2013.
The success of previous years means they are back again, offering visitors a wide variety of the freshest sushi made from the best ingredients on the market.   

 

RESERVED AREAS

VIP LOUNGE
Designed by Teresa Sapey and IKEA. A unique space in Hall 10 where gallery owners, collectors and special guests have a restaurant and a place to meet and relax.  Inside the lounge, areas will be set aside for sponsors Ruinart, Heineken and illycaffè to offer their particular products, alongside others sponsored by Audemars Piguet and IKEA.

* Exclusively for VIP cardholders.

 

AMIGOS DE ARCO LOUNGE
A rest area has been created that combines contemporary photography with twentieth-century furniture. There are three parts: ARCO lunch, a private dining room open from 2 pm to 5 pm, the lounge with twentieth-century furniture and an area for presentations during the fair, with works from the BESart Foundation – Banco Espírito Santo Collection, acquired during recent editions of ARCOmadrid.

* Exclusively for Amigos de ARCO Association members, VIP cardholders and guests invited to special events.

 

BOMBAY SAPPHIRE LOUNGE

Once again the Bombay Sapphire Room will be at Arco, showing off its 2012 line of cocktails. Sophisticated new ideas at the limit of imagination and eternal classics are what Bombay Sapphire has in mind for those who fancy a break in the middle of the fair.