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  Puericultura Madrid is moving forward in the 2018 calendar and will be held from 6 to 8 September

Foto Puericultura Madrid is moving forward in the 2018 calendar and will be held from 6 to 8 September

The event, which will gather together professionals from the Spanish and Portuguese baby care sector, will again focus on safety, while forging closer links with central purchasers Dulce Bebé and Maxibebé, who will be organising activities for their partners during the course of the fair

Puericultura Madrid 2018, the International Childhood Products Trade Show, will this year be held from 6 to 8 September, a few weeks earlier than usual, at IFEMA-Feria de Madrid. These new dates for the sector’s biggest event across the Iberian Peninsula means it will be held before other European trade showss, allowing buyers from Spain and Portugal to get first look at the exhibiting brands’ new lines before their launch elsewhere.

Once again, the trade shows will also provide the sector’s key commercial platform, featuring an extensive selection of brands - from the most prestigious on the market to emerging companies - making for a representative overview of new products and ideas aimed at specialised trade, especially multi-brand sellers. Key aspects for the new products being showcased this year include safety, innovation, trends and fashion.

As in 2017, Puericultura Madrid 2018 will again put the spotlight on safety - one of the most important aspects for the sector - with Friday 7 September as a special safety day. This will feature safety-related round tables, discussions and demonstrations of products.

Working group to identify trade needs
For the September 2018 trade show, relationships have been strengthened with central purchasers Dulce Bebé and Maxibebé, who are organising activities for their partners and defining relevant actions, through the new Baby Care Trade Committee. This working group will focus on identifying what the trade needs and what the trade fair can do for it.

As in previous years, Puericultura Madrid 2018 will have a Guest Buyers programme to manage visits to the trade fair by over a thousand industry professionals.

Sector influencers
Puericultura Madrid 2018 will again become a meeting point for the most important baby care product influencers in Spain and Portugal. Their dedicated session will be on Thursday 6 September. There will also be a new I Love Your Blog contest, which will reward the best story on the array of brands on show at the trade show.

Alongside all this, Puericultura Madrid will bring together a choice selection of flagship products from participating brands in the Star Products Gallery, as well as welcoming innovative and interesting items from new brands in the category Starters.

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