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  The Puericultura Madrid trade fair presents the new Madrid Baby & Mum (MBM) fashion show

Foto The Puericultura Madrid trade fair presents the new Madrid Baby & Mum (MBM) fashion show

Organised in collaboration with Asepri, these shows will feature a selection of childcare products by leading brands

The shows on this runway, organised for the media and for sector buyers, will take place on Friday, 30 September and on Saturday, 1 October.

The upcoming edition of Puericultura Madrid, organised by IFEMA, will have more than 400 participating companies and will take place from 29 September to 2 October at Feria de Madrid

One of the main innovations at the fourth edition at Puericultura Madrid, the International Childhood Products Trade Show, to be held from 29 September to 2 October at Feria de Madrid, will be the launch of the new Madrid Baby&Mum fashion shows. The trade fair, organised by Ifema, is introducing this new initiative in collaboration with Asepri to launch childhood product trends and products from exhibiting brands, new for 2017, to buyers and sector influences, as well as the media and bloggers.

There will be a total of three shows on this runway, which will be built alongside the commercial area in Hall 9. Two of them will be held on 30 September - one specifically aimed at the media at 12 noon, and the other on Saturday.

Puericultura Madrid is driving this new initiative in order to draw attention to the products shown by exhibitor companies, offering them an additional means of advertising that will add value to their presence with a stand. There will be a maximum of 15 participating brands at each fashion show. For more information on how to take place in these runway shows, see www.puericulturamadrid.ifema.es.

The Madrid Baby&Mum fashion show will be in the Baby&Mum Experience Area, a new space specifically designed for brands whose childcare products reflect innovation and trends. The space will be decorated with items with an avant-garde aesthetic by Mimétrica, a design studio that specialises in creating multidisciplinary projects in the fields of technology, design, architecture, communication and art.

A benchmark event
What’s more, the next edition of Puericultura Madrid will continue to offer all the features that make this event unique, such as an innovative, special format that makes buying a positive experience, encouraging the design and existence of networking areas created for buyers, as well as the trade fair concept, which is a combination of business, networking and leisure.

In this regard, Puericultura Madrid has an area called Business & Fun, where visitors will find activities aimed at training the specialist trade, as well as actions to bring brands into contact with those who recommend products and end users, and trade meetings in different parts of Spain. The Business & Fun project will be carried out by a team of teachers and students from the Polytechnic University of Madrid’s Interior Design Course.

The main customers of the 400 brands in attendance will be invited to the event as part of an extensive guest buyer programme.

Puericultura Madrid also offers business opportunities and opportunities for brands, through special actions and areas at the fair, such as the Star Product Gallery, an exhibition of outstanding items from a selection of brands; Displays that Inspire, put together with exhibitors’ products by experts in interior design from the Polytechnic University of Madrid; PlayGround, a toy area where visitors’ children are able to test products; the TV Retail Set, for interviews with brands and buyers and the Networking and Business area for guest buyers.

The figures speak for this event
At the 2015 edition, Puericultura Madrid was visited by 7,687 trade professionals, that was 1.32% more than in 2014, and more than 900 invitations were sent to the main buyers. What’s more, the event had 476 brands and represented companies, along with 146 direct exhibitors from 28 countries. In the same way as in previous years, the trade fair scheduled a busy line-up of events, including some interesting talks for participants. There were also 1,317 impacts and appearances in the news media and on social networks.

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