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PARAMETERS FOR PARTICIPATION IN MERCEDES-BENZ FASHION WEEK

The Mercedes-Benz Fashion Week Madrid fashion committee has decided to establish a series of parameters as a measure to gain a greater insight into the quality of the contents of the fashion show. These will consist of assessment criteria that will serve as the basis for admitting new designers, as well as to obtain an outline of those currently participating in the fashion show.

There will be three types of parameters, relative to quality, corporate structure, and communication and marketing, with an assessment value of 50%, 30% and 20% respectively (we are talking about an assessment base, not a mathematical assessment), which will foster excellence and transparency in MBFWMAdrid procedures.

The form must be completed during the last week of September by the designers that are currently listed on the calendar, but also by all those that wish to be included, with the exception of the quality parameter that must be assessed by the fashion committee.

Download the participation form

 

RULES FOR PARTICIPATION

MERCEDES-BENZ FASHION WEEK MADRID will provide all designers that will participate in the catwalks the following infrastructure:

  • Models.
  • Makeup and hairdressing.
  • Cleaning Service.
  • Video.
  • Invitations to the catwalk.
  • Invitations to CIBELESPACIO.
  • Rooms for shoppers
  • Promotion of their participation in the website and other media

 

DESIGNER'S OBLIGATIONS

  • Pay within the established deadlines the participation installment corresponding to the type of catwalk chosen.
  • Provide the organization the following information: biography, collection lines, drawings and data from its press office.
  • Inform the organization properly, with 30 days in advance, its catwalk project in terms of music, lighting an choreography, as well as the models to recruit on their own, if necessary.
  • Faithfully follow all the organization’s rules in terms of the schedule for the entry and exit of the collection and tryouts.
  • This written schedule will be provided to designers with a minimum of 5 days in advance to the catwalk.
  • Be aware of the fiscal and labour obligations, IFEMA takes no responsibility for any breach of the designer in this regard.
  • Ensure your merchandise adequately against fire, theft and liability during the period of stay at IFEMA’s facilities.
  • Submit to the approval of the organization, with a minimum of 30 days in advance to the day of the catwalk, your stage project, if there where, that will have to supervised including the dismantling.
  • The designer must handle in a CD (original or copy) with the music of their catwalk prior 10 days of the day of the catwalk to the company responsible for the coordination.
  • Maximum duration for the catwalk: (25 min. in individual catwalks- 15 min. in double).
  • The designer commits formally not to use the video from your collection provided by the organization for commercial purposes.
  • Participating in MERCEDES-BENZ FASHION WEEK MADRID demands to be up-to-date with all the payments under it.
  • The designer, by signing this Application form, specifically accepts both the present Specific Rules of Participation and the General Rules of Participation of IFEMA.

 

IMPORTANT

  • The collection will not have been previously presented in any other catwalk in Spain.
  • In the grounds of MERCEDES-BENZ FASHION WEEK MADRID no reference is allowed involving the sponsors of the designers.
  • If there is anyone who is interested in advertising a brand within the Pavilion of the Catwalk, you must make an agreement with IFEMA about the economic conditions.
  • MERCEDES-BENZ FASHION WEEK MADRID may make changes on the dates. If this happened, you will be informed through the Catwalk’s Secretariat.

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