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Preparing for the fair

20 Tips on How to Prepare for the Fair

Planning: BEFORE THE FAIR

  • Define the objectives you would like to fulfil and create a budget based on these goals.
  • Design a stand that corresponds to your objectives.
  • Identify, group together, evaluate and define the specific measures you would like to implement for each group of customers targeted by your business.
  • Announce your attendance at the fair to your clients and customers, together with the NEW FEATURES that you are going to present by using the tools and the material that INTERGIFT places at your disposal: the Pictures Gallery, Press Releases, Pre-Registrations ...
  • Search for some sponsor and/or association that might support your attendance at the fair.
  • Involve your team and, in particular your marketing department, in achieving the objectives that you have established.
  • Consider and plan the organisation of an event, presentation or press conference during the course of INTERGIFT. In this respect, we place a series of rooms and equipment at your disposal for these purposes via the Conventions Centre Department.
  • Review the fulfilment of the deadlines established on the Exhibitor's Calendar.
  • Plan the logistics and services required for each day of the fair.
  • Organise your Meetings Schedule in advance.

Manage: DURING THE FAIR

  • Review with your team each of the elements and measures that are to be carried out at your stand throughout the duration of the fair. INTERGIFT opens its doors to exhibitors one hour before it opens to visitors.
  • Study and review in detail each of the aspects that make up your stand presentation.
  • Monitor and review your Meetings Schedule on a daily basis in order to re-arrange any no-shows.
  • Do not dismantle or leave your stand unattended before the end of the fair. Your image and that of the fair may be damaged by doing so.

End of the fair: AFTER THE FAIR

  • Draw up the RESULTS of your participation at the fair with your entire team.
  • Measure and evaluate these results. It may be necessary to wait  a certain time in order to assess the results of any  new contacts made at the fair.
  • Review the visits you received, distinguishing between habitual clients and customers and new ones.
  • How did you fulfil the commitments undertaken in terms of time and form?
  • Reserve your space for the next edition.

Success is not necessarily measured by those who make the greatest noise. The best results tend to be achieved by those who have segmented their target groups the best and have carried out their corresponding commercial and marketing programmes.

 

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