Advantajes of Exhibiting
Objectives To Be Fulfilled at FIAA
FIAA is the most comprehensive sales, promotion and marketing tool for the bus and coach, given that all kinds of trade and marketing measures can be combined based on the best cost-effectiveness ratio when it comes to reaching your customers and clients in the most rapid and direct manner.
Would you like to be an exhibitor at FIAA? You will be able to achieve all of this:
Initiate, continue and/or secure sales deals with the distribution channel present at FIAA.
Generate and/or complete your data base with new contacts, which could lead to further sales.
- Trade Contacts:
Generate and agree to meetings with current and potential clients.
Exploit the distribution channel vertically and implement cross-selling measures.
Boost customer and client loyalty vis-à-vis your products.
Present new features and new strategies, canvassing client and customer opinions.
Recover former customers and clients..
- Distribution Channel:
Identify and attract new partners and distributors around the world.
Attend and provide coverage for current clients and suppliers.
Build and promote a certain image in order to facilitate future agreements.
Develop and open up new markets.
- Market Studies:
Test new products and services.
Test marketing campaigns.
Test brand image and perception.
- Brand Positioning:
Create and/or strengthen brand awareness.
Position and/or re-position the brand.
Carry out demonstrations and stage presentations for clients.
- The Media:
Stay in the news by generating media coverage and presenting new features that attract the media's attention.
Maintain good relations with editors and reporters.