SALON LOOK

SALON LOOK INTERNACIONAL ENDS ITS FOURTEENTH EDITION WITH SOME EXCELLENT RESULTS AND CONFIRMS ITS ROLE AS THE LEADING FAIR FOR THE INDUSTRY IN SPAIN

The fourteenth edition of SALÓN LOOK INTERNACIONAL, the Image and Integral Aesthetics Exhibition, that took place from 14 to 16 October at Feria de Madrid, featured some high participation levels and a buoyant atmosphere of trade activity. At this edition, this trade event organised by IFEMA confirmed its role as the leading point of reference for the industry in Spain and the second most important fair of its kind in Europe with regard to hairdressing. In total, 75,755 visitors attended this edition in order to discover the latest innovations and new developments from the 346 companies and more than 1,000 brands taking part at the fair.

In spite of the current climate within the market, these figures are very much in line with the figures achieved at the year 2010 edition, once again confirming the fair's importance, both within Spain and abroad. Especially significant were the one thousand foreign visitors who travelled to the fair, coming mainly from Brazil, U.S.A., France, Italy, Mexico, the Netherlands, Portugal, Switzerland and Turkey.

More Than 10,400 Square Metres Devoted to the Latest Trends and Innovations
The trade exhibition at this edition was located in Halls 3 and 4 at Feria de Madrid, which is where the Beauty Care and Hairdressing Sections were found. Specifically, Hall 3 brought together companies specialising in beauty care, aesthetic medicine, wellness and spa products, natural cosmetics and nails and make-up products, as well as providing the setting for the activities that revolved around the Beauty Care and Spa-Wellness Congresses. Neither must we forget to mention the make-up workshops and master-classes, as well as the Make-Up and Nails Championships.

 

For its part, Hall 4 brought together the companies operating within the fields of hairdressing and sales, as well as providing the venue for Hair Look Focus, where an entire series of presentations by the participating brands were staged throughout the Saturday and Sunday.

Other facilities at Feria de Madrid also hosted the staging of different activities that formed part of the Hairdressing Programme. In this respect, the North Convention Centre provided the venue for a series of master-classes and the Hair Look Academy Training Programme, whilst the North Auditorium hosted the Hair Look Fashion Show. The South Auditorium provided the setting for the Rizos Workshop Show. Alongside all of this, for the first time SALON LOOK INTERNACIONAL hosted the staging of the first edition of the "Positive Show," an innovative event promoted by the team at X-presion Producciones, which is designed to provide professionals within an insight into the latest trends and, at the same time, motivate and inform members of the hairdressing sector with various training, coaching and creativity initiatives offered by three leading international figures such as Emilio Duró, Petra Mechurova and X-presion group.   

Among the brands taking part at this edition of SALON LOOK INTERNACIONAL were the most important names within the different sectors that make up the industry. With respect to Beauty Care, the fair brought together the largest number of companies such as Germaine de Capuccini, Ainhoa, Christina Europe, Keenwell, Argan Oil Cosmetics, Lytess, Atache, Ainhoa and Aquarius Cosmetic.  With respect to Nails and Make-Up, such as CND-Creative, Tammy Taylors, D’Orleac, Thuya, Professionails and Maquillajes Lovel, among others. And regarding Equipment we should mention LPG, Candela, Laserluz Technology, Union Laser, Quantum Techology, Indiba , Alma Laser, Alma Beauty Iberica, Cincos, Elite Laser, Ballancer, Magnicenter and Effisthetic. 

Regarding Hairdressing, the fair included, among others, Davines, ByB Products, Moroccanoil, Screen and American Culture; regarding Tools, brands such as Termix, Tres Claveles, She and Artero, and with respect to Furniture, companies such as Codisarpel, Gamma&Bross and Pietranera.

Throughout the fair's three-day duration, the latest innovations and a comprehensive overview of the latest trends in the beauty care and hairdressing sectors made SALON LOOK INTERNACIONAL a unique event in which professionals were able to discover the current situation within the industry and the future of integral image and aesthetics, based on the large number of demonstrations, seminars and conferences that were organised to coincide with the fair itself. 

The HAIR LOOK FASHION SHOW and HAIR LOOK ACADEMY
A number of leading names from the international hairdressing scene were present at the HAIR LOOK FASHION SHOW, which took place within the framework of SALON LOOK. More than 4,000 professionals attended this event, which encompassed diverse activities as part of its programme such as the twelfth edition of the Omat-Habia 2011 International Gala of Promising Young Talents, as well as the show presented by the prestigious British hairdresser, Anastis Cobella, who presented his latest innovations through the auspices of the firm, Selective Professional. The Hair Look  Fashion Show also featured the staging of Lito Seoane's Unique Collection Fashion & Hairdressing Gala, presented by Revlon Professional, together with the fashion ideas of Rosa Clará and Roberto Verino. Furthermore, the programme of this fashion show presented the Rizos B.U Collection Show-Workshop that was staged at the South Auditorium at Feria de Madrid..  Furthermore, the training programme at the HAIR LOOK ACADEMY was warmly received by professionals, based on the staging of different hairdressing workshops and courses organised by the most prestigious companies, such as PIVOT POINT, PASSARO and SCHWARZKOPF.

Beauty Care Activities
For its part, the beauty care and aesthetic medicine sector was strengthened at this edition by the staging of the fourth edition of the Beauty Care Congress and the third edition of the Spa & Wellness Congress. Once again on this occasion, these congresses stood out for the considerable prestige of the participating speakers, who delivered a range of different papers on the latest medical advances designed to enhance beauty care.
In effect, throughout Saturday 15th and Sunday 16th October, professionals had the opportunity to attend a complete programme of conferences at the Fourth Beauty Care Congress, based on the presentation of papers by a number of renowned experts such as Jorge Planas, Montse Folch, Cristina de las Heras and Pablo Naranjo.

Among the issues that were tackled, we might mention "Definitive Hair Removal"; "The Efficiency of Apparatus Featuring Treatment Synergies"; "Advances in Breast Augmentation with Implants and Own Fat"; "Eating in Order to Give Up Smoking"; "Muscular Anti-Aging"; "Ultrasonic Cavitation"; "Relaxation and Beauty at the Beauty Care Centre"; "The Scientific Handling of Cellulite"; "Feng Shui"; and "How to Sell More in Times of Crisis."

Likewise, the Third Spa and Wellness Congress, which took place throughout the three-day duration of SALÓN LOOK INTERNACIONAL, was extremely well-received by professionals. Some of the themes analysed by leading experts such as Alfredo Pérez Sáinz de la Maza, Stéphanie Richembusch and Manuel Gómez, among others, were "The Democratisation of the Spa: The Spa Concept and Spa Facilities - More Than Just a Trend, a Reality"; "The Construction of a Spa: Infrastructure and Facilities"; "Branding: A Source of Profit"; "The Menu of Services and Treatments" and "Exploitation of a Spa As a Business."

Alongside these events, the Beauty Care Congress organised a Practical Workshop on "Micro-Pigmentation: Paramedical Applications" and a Master-Class on "Make-Up with Aerograph: Latest Trends" in its Classroom located in Hall 3 on Friday, October 14.

Furthermore, on the weekend, the fair provided the setting for the staging of the traditional Make-Up Championships -based on the themes of "Marie Antoinette" and "The Happy Twenties" - and the Nails Championships, featuring the French Manicure, 3D Design and Inlay Categories. These events were complemented by a series of workshops, demonstrations and papers on micro-pigmentation, make-up with aerograph, make-up in different cultures and how to re-launch one's image. All of the participants impressed the jury members with the precise nature and spectacular appeal of the works that were presented.
For their part, the hairdressing training courses offered by Pivot Point, Passaro and Schwarzkopf attracted large numbers of professionals.

The 15th edition of SALÓN LOOK INTERNACIONAL will take place from 28 to 30 September 2012, at Feria de Madrid.