THE BEST MARKET TO CULTIVATE BUSINESS
FRUIT ATTRACTION KEEPS GROWING
More than 400 exhibitor companies have already registered to take part in the trade fair (see advance exhibitors list)
A new trade fair concept, tailored to the sector’s needs, which has been shown to operate successfully since the very first edition. An efficient business and promotional tool for the fruit and vegetable sector, it undoubtedly multiplies business opportunities and is a profitable business investment for all participants, whose main aim is to increase profitability for all the companies that take part while breathing new life into economic activity in the sector. This is boosted by the extremely simple, practical and cost-effective participation format, with its customisable modular stands.
The registration period to take part in FRUIT ATTRACTION 2010 is still open. This year’s event will take place from 20 to 22 October in response to requests from participants in the 2009 edition.
To register, all you need to do is complete and return the application form you can access by clicking here. The form is also available from the Exhibitors’ Area at www.fruitattraction.ifema.es.
The fair has a comprehensive programme of activities with a dual focus. On the one hand, there will be technical workshops on topics closely related to production and marketing in the fruit and vegetable sector, aimed at improving competitiveness of the fruit and vegetable sector and its position in the markets.
There will be three technical workshops during the three days of the trade fair covering the regulation and organisation of the fruit and vegetable sector in the United States, including its relationship with mass distribution; modernisation of greenhouse facilities and improved energy efficiency, including cogeneration and strengthening collaboration between the sector and technology centres in order to speed up innovation on farms and marketing at origin. There will also be activities designed to encourage consumption, which will be carried out under the name FRUIT FUSION, as in the 2009 edition. This year it will focus primarily on the Gastronomic Meeting on fruits and vegetables for the Horeca (Hotel & Catering) sector.
There will be a third group of complementary activities, namely the Innovation Forum, where FRUIT ATTRACTION exhibitors will be able to present their products, services and new projects.