An International Conference where the sector's most prestigious experts will share their vision of the current situation and future prospects in the areas of consumption, marketing and distribution, production techniques and obtaining new varieties.
The perfect place to place to get information and learn how to cook the best fruit and vegetable dishes, a unique promotional event for the international channel to underscore the quality and excellence of our foods and to spotlight the infinite presentations and ways of consuming these products in the Horeca channel.
Activities:
Juice Therapy shows, "Green tasting" tasting sessions, live demonstrations, the "Green Chef" competition, prize for the "Best vegetable dish of the year" and the 2nd Fruit and Vegetable carving competition.
Presentation of the new virtual wholesale distribution platform for fresh foods; the market where companies can buy and sell fresh products.
Presentation of the new strawberry varieties, during which the origin, production parameter characteristics, sensory qualities and post-harvest behaviour of each variety will be analysed, as well as comparative data with respect to the most important varieties grown in Spain.