ARCOmadrid rejuvenated itself for its 30th birthday, introducing changes that have been very well received by exhibitors and visitors alike. The new layout of the fair, with the reduction from three to two halls and the new distribution of the galleries are the most highly valued new features. The general consensus is that they have made ARCOmadrid more comfortable and accessible to the public. Also receiving the thumbs up of approval were the efforts to enhance the fair’s professional profile fair, a focus on higher quality and the reduction in the number of galleries—with a total of 197 exhibitors—together with the monographic presentation of Latin American proposals in the SOLO PROJECTS section and of young recently created galleries in the OPENING programme. Another positively valued introduction is the incorporation into the GENERAL PROGRAMME of the galleries from the Guest Country—FOCUS RUSSIA programme—thus allowing a greater interaction in the context of the fair.
| CONCEPTS | ARCOmadrid_ 2011 |
|---|---|
| EDICIÓN | 30ª |
| FECHAS | 16-20 Feb |
| LUGAR CELEBRACIÓN | P. 8 y 10 Feria Madrid |
| SUPERFICIE GALERIAS | 13.241 |
| GALERÍAS EXPOSITORAS | 197 |
| Extranjeras | 122 |
| Españolas | 75 |
| PAÍSES REPRESENTADOS | 26 |
| REVISTAS ARTE EXP. | 62 |
| Extranjeras | 26 |
| Españolas | 36 |
| VISITANTES | 150.000 |
| PERIODISTAS REGISTRADOS | 3.161 |